Shaquille O’Neal is no stranger to an ad campaign. From selling insurance for The General, to bringing the heat for Icy Hot, and even fitting into Buicks that he made look like clown cars, Shaq potentially has one of the most prolific sponsorship résumés of any professional athlete in history.

Now, Diesel is bringing his talents to DraftKings sportsbook. “DraftKings is thrilled to welcome NBA legend Shaquille O’Neal to the family. Shaq’s personality and unparalleled energy will elevate our brand through various marketing initiatives all NBA season. His enormous presence matches our commitment to delivering exceptional experiences for our players.” – Stephanie Sherman, CMO of DraftKings on the addition of Shaq.