Tony Bet’s tongue-in-cheek advertisement for an online gambling site has fallen foul of the advertising watchdog for omitting warnings about the financial dangers of a flutter.

One radio ad features the Italia ’90 hero with a voiceover telling listeners: “Don’t you just love it when things go your way?

“Jackpot! The days are getting longer. Jackpot! I’ve just found a fiver in my jacket. Jackpot! I’m still getting asked for selfies for playing in Italia 90.

“It’s a lucky time to be in Ireland and now you can try your luck on Ireland’s new online casino, TonyBet.com!”

However, a listener complained to the Advertising Standards Authority (ASA) that the ad did not direct people to “a source of information about gambling and gambling responsibly”, so breached the advertising code.

Once the firm was made aware of the problem it quickly ditched the ad and said it was “not a deliberate action by the company but a mistake by an employee”.

Although the ASA committee considered that the ad had breached its code, it welcomed the fact that, once it was made aware of the error, the company withdrew it immediately.

The advertising code requires all gambling ads to include a message to encourage responsible gambling and to direct people to information about gambling, and gambling responsibly.