Google has announced an upcoming revision to its Gambling and Games advertising policy, which will take effect on April 14.

The company shared a preview of the new guidelines before the official rollout. Under the new guidelines, any content that provides direct links to online gambling or facilitates gambling services will be labeled as gambling-promoting.

This clarifies that aggregator or affiliate websites must exclusively focus on providing information or comparisons about authorized gambling services. Anything beyond that scope will face restrictions.

While the current policy generally refers to “country restrictions,” the updated policy offers a detailed list of countries that permit or prohibit various forms of gambling.

This includes explicitly referencing nations where offline gambling ads are entirely banned (for example, Bulgaria, China, and Egypt).

The policy also addresses social casino games. It specifies which regions require a separate certification application and confirms where social casino game ads may be lawfully run.