Levante Brasil LTDA (Levante), an operator licensed by the Secretariat of Prizes and Bets (SPA), began operations in Brazil’s betting market on the 1st January under a provisional license.

Yesterday the company was granted its permanent licence to operate. The company combines the experience of Sorte Online, a pioneer in Brazil’s digital lottery brokerage market with 21 years of history, and Lottoland, a global leader in online lotteries and games. This milestone was achieved after receiving approval from the Ministry of Finance, having met the stringent criteria set by the Federal Government to regulate and oversee the sector.

Operating in the market under a provisional regulation since January 1, 2025, Levante marks a new milestone in its history by obtaining a permanent license, valid until December 31, 2029, to offer online fixed odds games and sports betting in Brazil – a market that already generates between BRL 100 billion and BRL 120 billion annually and represents approximately 1% of the national GDP, according to XP Investimentos. Entering this regulated market underscores Levante and its brands’ commitment to customer experience, responsible gaming practices, and transparent communication.

This milestone comes at an opportune time, as Brazil’s newly regulated market now imposes strict requirements on both local and international operators, including financial parameters and detailed background checks. These regulations, implemented by SPA (Secretariat of Prizes and Bets), are expected to create a safer and more transparent gaming environment in the country, protecting players against fraud and promoting responsible gaming practices.

Levante also operates Lottoland, based in Gibraltar with a solid presence in 15 markets, the company has attracted over 20 million customers and is known for revolutionizing the industry by offering consumers the chance to win massive jackpots instantly and access renowned lotteries worldwide, alongside providing players with an exceptional Gaming & Sports experience.

Lottoland brings extensive experience in operating within regulated markets, with a strong presence in the UK, Ireland, South Africa, Gibraltar, Malta, and Sweden. Its entry into the Brazilian betting market adds substantial regulatory expertise, ensuring full compliance with local procedures.

Entering its 12th year of operations, Lottoland remains a prominent figure in the gaming industry. Over the past year, the company launched a range of new products, including Australia’s KenoGO, featuring the world’s largest Keno jackpot. With over 400 employees, Lottoland has attracted 2.5 million new customers in the last 12 months alone.

“We are excited that the Lottoland brand has secured its license to operate online gaming and betting in Brazil. The application process was rigorous, as expected, but fortunately, our team has extensive experience in meeting compliance regulations and has worked tirelessly to ensure Lottoland is ready to enter the Federal Regulated Market,” emphasizes Nigel Birrell, Group CEO of Lottoland.

“The combination of Sorte Online’s local expertise and Lottoland’s global reach positions Levante as one of the most promising operators in Brazil’s regulated market. With the sector’s regulation, Levante aims for a year of consolidation in 2025, focusing on sustainable growth and offering an enhanced experience to Brazilian players,” concludes the statement.