BLAST has partnered with Underdog, the fastest-growing sports gaming company in the U.S., for three events in 2025.

Underdog comes on board as the Official Partner of BLAST Premier Lisbon Open, BLAST Premier Monterrey Rivals and the BLAST.tv Austin Major, in the US and Canada

Underdog will be integrated on BLAST’s English broadcast through bespoke segments, while the brand will also be featured prominently on physical and digital assets. Underdog will also be embedded into the BLAST.tv Fantasy mini-game as they look to engage with the US and Canadian communities. Underdog fans can also expect in-person activations later this year at the Underdog booth during the BLAST.tv Austin Major.

Leo Matlock, Chief Business Officer at BLAST said: “We’re really excited about this collaboration with Underdog, They are a brand who’ve been a key player in the innovative and growing, sports gaming space for some years. Underdog has chosen a blockbuster time to partner with BLAST ahead of our sold-out BLAST.tv Austin Major in June. Beyond adding to our live broadcasts and events, we are thrilled that our dedicated and committed BLAST.tv fantasy fans will have the opportunity to engage with Underdog over the next few months.”

“We’re always looking for innovative partnerships like this one with BLAST Premier,” said Zach Powell, Director of Partnerships at Underdog. “We are excited to be a part of the upcoming events and to engage with a new audience through our first-ever in-person esports tournament.”

BLAST.tv Fantasy first launched during the BLAST.tv Paris Major in 2023 named “Major Manager”. Shortly after “Fantasy” was launched for BLAST Premier Fall Groups 2023 and has recorded more than 250,000 sessions since launch and 10,000 active players across the 2025 season.

Fantasy teams have been a prominent and loved part of gaming and esports for some years with fans building teams across multiple platforms to win prizes and bragging rights amongst friends and online communities.

Underdog first featured at the BLAST Premier Open S1 in Lisbon Portugal. Next on the calendar is the BLAST Premier Rivals S1 featuring eight of Counter-Strike’s best teams battling over a $350,000 prize pool. The BLAST studios will welcome teams on the 30th April, crowning our Rivals champions on 4th Ma