Montana bettors placed $3.6 million in sports wagers in July 2026, down 2% from the previous year.

The state’s sportsbooks retained $694,356, achieving a hold of 15.61%. While the total wagered may seem modest by national standards, the real highlight lies in the preferences of Montana bettors. Consistent with past summers, baseball emerged as the most popular choice.

Interestingly, soccer surged to the second spot, a rarity fueled by the World Cup that kicked off on June 11 throughout North America. In a market characterised by its size and established habits, the rise of a foreign sport to this level stands out as noteworthy.

In Montana, baseball remains the forefront choice during the summer months. While bettors from states like Maryland and New York channeled their funds into World Cup soccer, Montanans stayed true to their seasonal tradition, focusing on Major League Baseball night after night.

Even amid the continent’s largest soccer event, baseball retained its dominance on the state’s betting scene.

This enduring loyalty highlights the essence of sports betting in Montana. Summers are reserved for baseball, while basketball and football take center stage as their respective seasons unfold. This established rhythm seldom strays; the sports calendar, rather than aggressive marketing or promotions, predominantly influences betting patterns because the landscape lacks competitive marketing efforts to drive engagement elsewhere.