Online lottery betting company has become one of the first UK licensed gambling operators to introduce pioneering new player protection scheme.

Multilotto has moved ahead of a string of other operators by becoming one of the first to integrate online self-exclusion service GAM STOP on their UK website and mobile app.

GAM STOP has been created in order to boost player protection and ensure responsible gambling.

The groundbreaking feature allows users to control how they play and also to ensure complete prevention from using gambling websites and apps run by companies licensed in Great Britain for a period of their choosing.

The feature will eventually be made compulsory for all operators with UK licenses.

Spokesperson for Multilotto.co.uk Andrew Clarke said, “We’re committed to ensuring optimum player protection and as soon as this became available we moved to integrate it on our UK site, rather than wait until it was enforced by the UK GC.

“We want our players to enjoy our products responsibly and within sensible limits and will continue to take every measure possible to ensure that’s the case.”