Camelot announces improved range of games

Lotto

Camelot UK Lotteries has announced upcoming changes to Lotto and EuroMillions, as well as preliminary details of a brand new draw game that will launch in 2019, subject to regulatory approval, which is expected to have a top prize of thousands of pounds every month for at least 25 years.

The changes follow the company’s recent wide-ranging strategic review, which identified improving the range of National Lottery games as one of four key areas where action was needed to enable The National Lottery to get back into long-term, sustainable growth and raising as much money as possible for Good Causes.

Nigel Railton, chief executive of Camelot, said: “It was clear from the review that we needed to create a more appealing and balanced range of games that offers something for everyone. In particular, we needed to make our draw games stand out from each other and to give people the ability to play their way – with prizes, chances to win and prices to suit different tastes.

“The portfolio updates we are announcing today will complement the other initiatives we are bringing in across retail and digital, as well as our ongoing work to make The National Lottery brand more relevant and visible – and will ensure that The National Lottery as a whole continues to deliver for both players and Good Causes alike.”

The changes follow the launch of a new EuroMillions HotPicks game and the addition of an extra Thunderball draw day in January this year – both of which performed ahead of expectations and boosted returns to Good Causes in the last two months of the 2017/18 financial year.

RECOMMENDED