OlyBet Estonian Latvian Basketball League was officially launched last week as a result of the decision made in spring to discontinue Baltic Basketball League as of this season. OlyBet Estonian Latvian Basketball League includes a total of 15 top basketball clubs from both countries.

Veiko Krünberg, Managing Director of OlyBet, the gaming brand signed the sponsorship deal with the new league for up to three years. “As a top supporter of basketball in the Baltic countries it was a question of honor to be in the game from day one,” Krünberg said welcoming the launch of a new major league in the region.

“Basketball is one of the most popular sports in both Estonia and Latvia, which is why this comprehensive cooperation will definitely strengthen OlyBet’s position even more as a top sports betting brand in the Baltic States,” Krünberg added.

OlyBet is a major supporter of basketball in the region having been the General Sponsor of top Lithuanian basketball club Zalgiris Kaunas for the last years and currently also sponsoring Latvian and Estonian national basketball team.

The first match of the new OlyBet Estonian Latvian Basketball League will be held on 28 September in Tallinn when Estonia’s BC Kalev/Cramo faces Latvia’s BK Ventspils.

OlyBet is the market leading online gaming operator in Estonia, Latvia and Lithuania and is the first online gaming operator licensed in all the Baltic countries. Olybet is the online brand of Olympic Entertainment Group, one of the largest casino businesses in Europe with more than 3,000 employees and over 100 casinos in Estonia, Italy, Latvia, Lithuania, Malta and Slovaki