Denmark’s Pokalen partners Danske Spil

Marketing

Denmark’s football cup tournament will change its name to the ‘Oddset Pokalen’ from next season, after Danske Spil together with Oddset become the new name sponsor.

This is happening because Danske Spil, together with Oddset, has become the new name sponsor for the tournament, which has not had a sponsor in the past year.

Chairman of the Divisional Association, Claus Thomsen, is delighted with the new sponsorship. We are very happy to have got Oddset as a new name sponsor for the cup tournament. Danske Spil is very involved in Danish sports and in football in particular – and is owned by several of the sports institutions.

It is therefore a fantastic partner for us at the cup tournament. We are sure that Danske Spil and Oddset in particular will help lift the tournament further, says the chairman.

DBU is also happy that Danske Spil is now the new name sponsor. The cup tournament is the place where all clubs have the opportunity to reach the final and dream of the big cup. It is a fantastic tournament with proud traditions, and we are happy that Danske Spil will help strengthen the tournament and spread awareness of the many exciting matches across the country, says Kenneth Reeh, Acting Managing Director of DBU.

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