DraftKings apologises for 9/11 themed betting promotion 

Marketing

On the eve of the 22nd anniversary of the Sept. 11 terrorist attacks that killed nearly 3,000 people, Twitter screenshots showed Boston-based DraftKings Sportsbook offering a “Never Forget” betting option featuring three New York sports teams.

The parlay bet was no longer available by late Tuesday morning. For hours, the parlay titled “Never Forget: Bet these New York teams to win tonight on 9/11″ offered patrons the chance to wager on the Mets, Yankees, and Jets to all win at +651 odds.

After an outcry on social media from people offended by the promotion titled “Never Forget,” DraftKings took it down and apologised.

“We sincerely apologize for the featured parlay that was shared briefly in commemoration of 9/11,” the company wrote. “We respect the significance of this day for our country and especially for the families of those who were directly affected.”

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