French online betting market hits record high
The activities of the Française Des Jeux (FDJ) and the PMU represent 78% of the PBJ of the total market.
The PBJ of the FDJ’s activities reached €3.3 billion in the first half of 2023, up 2% compared to the first half of 2022.
These good performances are mainly due to sports betting activities in points of sale and in competition whose stakes increase by 13% to nearly €2.3 billion over this period. Lottery bets increase by 2% to €8.2 billion.
Usually the driver of the growth of the operator’s PBJ, lottery activities remain efficient but at a slower rate than sports betting activities, in points of sale and online, which have benefited from the dynamics generated by the 2022 World Cup with the recruitment of new bettors.
The launch of the FDJ’s poker activity in the second half of 2022 also explains part of the increase in online activity.
The PMU’s PBJ reached €873 million in the first half of 2023, up 1% compared to the first half of 2022. After a first half of 2022 allowing the PMU to return to a level close to that of before the health crisis (points of sale were still very affected by the crisis during S1 2021), equestrian betting activity in points of sale stabilized in the first half of 2023.
In the first half of 2023, the online gaming sector regained an important dynamic with a PBJ growing by +10% compared to the first half of the previous year to nearly €1.2 billion on a comparable sports and equestrian calendar. However, this level remains lower than that observed in the first half of 2021, which had certain specificities: the holding of Euro 2020 and the closure of many horse betting points of sale due to the health crisis leading to the postponement of many horse betting players at points of sale to the online channel.
The PBJ of this semester is composed of 64% of the PBJ from sports betting, 21% of the PBJ from online poker and 15% of that from horse betting.
At the end of the first half of 2023, the level of bets recorded was around €4.2 billion, up 5%. At the same time, the PBJ is increasing at a rate of more than 10% thanks to a TRJ (player return rate) more favorable to operators than in the semester of the previous year. Indeed, the hazards of football competitions have been unfavorable to players with an overall TRJ on this sport (which concentrates more than half of the stakes in sports betting) of 80%.
The increase in activity is related to the 12% increase in the number of active player accounts (3.17,000 CJA). The holding of the World Cup in 2022 pushed operators to maintain a high level of bonus to retain the players recruited during this event.