Leicester City Football Club is continuing to build its international profile with the announcement of leading global betting brand Dafabet as a new Official Betting Partner.

Dafabet, which is among the world’s most popular online gaming sites, has agreed an exciting two-year partnership with the Football Club that will see it use the Foxes’ ever-growing reach to further enhance its reputation within football.

A new Official Partnership with Leicester City is the latest step in Dafabet’s growing sports sponsorship presence, and to help engage Leicester City’s huge worldwide fan base, they will be offering a number of price boosts for EVERY match the team plays this season.

Premier League football at King Power Stadium will give Dafabet a global platform to grow that will be supported with eye-catching branding across LED advertising boards and interview backdrops within the ground.

John Cruces, Head of Sports Marketing and Sponsorship at Dafabet, said: “As we enter the start of the 2017/18 season, we’re very happy to have now partnered up with Leicester City. Everyone is aware the Club are one of the six teams to have won the Premier League, the most watched football league in the world. What many won’t know is the level of support worldwide they’re now attracting is one of the fastest growing in the game.

“With this in mind and our aim to continually grow our presence in sports sponsorship, we look forward to working together and achieving our common goals.”

Leicester City’s Head of Partnership Engagement, Harj Hir, said: “We’re delighted to establish this partnership with Dafabet who already have a strong presence in the sports industry. We have a fan base of more than 10,000,000 supporters around the globe on our social media channels – the seventh largest in the Premier League, and in partnership with Dafabet, we look forward to using this platform to work together towards achieving our collective goals through engagement.”

Having been established in 2004, Dafabet has steadily increased its presence in the sporting world, with sponsorships of teams including Celtic, Burnley, Sunderland and Blackburn Rovers, as well as being title sponsors of the Masters Snooker tournament.