Pragmatic Play, a leading content supplier to the iGaming industry, has enhanced its sportsbook offering with a major update to its cricket product, adding new markets, functionality, and more.

The upgraded cricket solution introduces 10,000 live matches a year with over 200 in-play and pre-match betting markets across more than 150 competitions.

It also delivers improved scoreboard functionality, official data integration, and access to video streaming.

The new product features are designed to support greater user engagement through detailed market coverage and real-time insights powered by official data sources, ensuring a premium sports betting experience.

Gareth Crook, SVP of Sports at Pragmatic Play, said: “Cricket is one of the most watched sports on television and a staple of many global operators’ in-play offering. Its live, in-play nature makes it a dominant vertical, and our upgraded product ensures operators can capture that demand with the depth and reliability they need. 

“This launch reflects our commitment to continuously enhancing the sportsbook and solving operator requirements for content-rich, engaging coverage. With cricket at the heart of many betting portfolios, Pragmatic Play Sports is proud to deliver a product that raises the bar for player experience worldwide.”