PrizePicks, the leading sports entertainment operator in North America, today announced a strategic, multi-platform partnership with Bob Does Sports, the wildly popular golf, sports, and lifestyle brand led by Robby “Brilliantly Dumb” Berger alongside Nick “Fat Perez” Stubbe, Joseph “Cold Cuts” Demare, Binyamin “The Jet” Shicker, Neil “Big Ticket” Arnet, and friend of the show Mikey “Beardown” Villani.

The deal marks a true homecoming, as Berger was one of PrizePicks’ earliest and most prominent content partners from 2021 to 2023. Now he returns with an expanded crew, as one of the most influential creator brands in golf and sports culture, boasting more than 5.5 million followers across platforms.

“We’re thrilled to welcome Robby and the entire Bob Does Sports team back to PrizePicks,” said Joey Molko, Senior Vice President of Partnerships at PrizePicks. “This partnership is about bringing fans closer to the sports and creators they love, creating more engaging experiences that reflect the energy and passion of our community.”

As part of the partnership, PrizePicks will serve as the exclusive fantasy sports and paid sports entertainment partner across the entire Bob Does Sports ecosystem. The collaboration will include always-on social integration across X, Instagram, TikTok, and YouTube; podcast; paid media and content collabs; live event appearances; and in-game “sweats” across major sports tentpole events. Bob Does Sports’ live-streamed golf challenges and tournaments will appear directly on the PrizePicks board, giving fans a new, interactive way to engage with the entire BDS roster. 

“PrizePicks and I go way back, before Bob Does Sports was the Bob Does Sports it is today,” said Robby Berger. “Bringing it back now with the whole squad is a full-circle moment. Our audience lives for competition, big personalities, and real-time chaos, and PrizePicks lets them be part of it. And with Bob HQ opening soon, we’re about to take everything to another level.”

The partnership will also fuel original programming from the soon-to-open Bob HQ in Jupiter, Florida, a next-generation content and event hub built to supercharge production, brand integrations, and live fan experiences. From live-streamed golf challenges and tournament integrations to exclusive MVP fan experiences and limited-run Breezy Golf merchandise opportunities, the partnership blends entertainment, fandom, and community in a way that feels natural to both brands.