Superbet’s partnership with Lech Poznań has been renewed making it one of the largest sponsorship agreements in Polish football after entering into a deal for another four seasons.

This is a continuation of a partnership that began two and a half years ago, culminating in Lech’s Polish Championship title in May 2025.

“We are delighted to announce the continuation of our partnership with a large and respected brand in the bookmaking market, Superbet. After less than three years, we have decided to sign a contract for another four, until June 2030, which demonstrates the mutual respect and satisfaction of both parties with the partnership to date. I can also reveal that this new contract is once again our highest in history.

Superbet actively participates in the club’s life and supports all our initiatives, while also strongly engaging our fans. We are convinced that it was, is, and will continue to be a great experience,” says Karol Klimczak, President of Lech Poznań.

Superbet has been operating in Poland since 2018 and is part of an international group present in several European markets. The company employs over 5,000 people globally and has received numerous awards in the Bookmaker Awards competition, including for best mobile app and best football offer. Superbet actively supports the development of Polish sport by sponsoring numerous clubs and sporting events.
Lech is the reigning national champion and a team that is still competing on several fronts this season – in the Ekstraklasa, the Polish Cup, and the Confederations Cup. For fans, this means many opportunities to follow and bet on “Kolejorz” matches. Lech’s next match in the Confederations Cup is tomorrow