BETBY, a leading Tier 1 sportsbook provider, has announced the launch of Betby Predictions, a groundbreaking new betting vertical that transforms global events into fixed-odds markets.

The product is now live, with rollout across BETBY’s global partner network set to follow in the coming days—marking a significant step forward in sportsbook engagement.

As prediction markets continue to gain momentum worldwide, existing solutions rely on exchange-based models that require liquidity, and complex user interaction. Betby Predictions takes a different approach. It delivers a fully managed, fixed-odds experience designed specifically for sportsbook operators.

With Betby Predictions, players can place bets on a wide range of non-sports events, including cryptocurrency, finance, technology, and entertainment, all within a familiar sportsbook interface. By eliminating the need for peer-to-peer trading and liquidity pools, BETBY enables operators to offer prediction markets in a simple, scalable, accessible and familiar format.

“Betby Predictions represents a natural evolution of the sportsbook experience,” said Kirill Nekrasov, Head of Innovation and R&D. “We’re taking the core principles of betting and applying them to the world beyond sports. This is about turning global moments into interactive opportunities for players, in a way that’s both scalable and responsible.”

Unlike exchange-based platforms, Betby Predictions is fully integrated into BETBY’s existing sportsbook ecosystem. Operators benefit from seamless deployment, centralized risk management, standardized settlement, and continuous market availability. The product is powered by AI-driven content generation, supported by a dedicated team that monitors global events and creates markets in real time, enabling hundreds of new markets each week.

Crucially, Betby Predictions has been designed with strong internal safeguards. BETBY retains full control over market creation, ensuring that all content is carefully curated and reviewed, with a clear commitment to responsible and appropriate market selection. The platform explicitly excludes highly sensitive or controversial topics, such as geopolitics, active conflicts, war-related outcomes, or events involving human suffering.

Additionally, all markets are subject to human oversight, with AI used to identify trends rather than publish content autonomously. 

With sports betting often driven by seasonal calendars, Betby Predictions introduces a 24/7 engagement model, allowing operators to monetize global news cycles and attract new audiences beyond traditional sports bettors.

The launch of Betby Predictions reinforces BETBY’s position at the forefront of sportsbook innovation, offering operators a powerful new way to expand their product offering and capture the growing demand for non-sports betting experiences.

Looking to boost your operations with advanced prediction tools? Reach out to learn more about the BETBY Prediction tools at info@betby.com.