SEGG Media subsidiary Sports Predicts Limited entered a partnership and integration agreement with Polymarket to embed decentralized prediction market technology into the Sports.com Predict platform.

Under the deal, Polymarket will serve as the exclusive provider of prediction markets technology for Sports.com, supplying APIs and infrastructure while both parties retain their own intellectual property.

The collaboration is intended to deliver a scalable, real-time sports prediction experience ahead of the 2026 FIFA World Cup, converting fan engagement into transaction-driven activity across major sports and international markets.

SEGG Media and Polymarket will share net transaction-based revenues from trades on Sports.com Predict, positioning the product as a high-margin growth engine within SEGG’s broader digital ecosystem and supporting a phased global rollout subject to regulatory requirements.