Legendary actor Danny Dyer and former England striker Peter Crouch return to Paddy Power and ask some pressing questions that fans will find themselves asking throughout the upcoming season – and, really, there’s only ever one answer.

When asked by a footy naysayer in the pub, ‘why do you even care?’, Danny gets thinking.

What follows is a whirlwind tour through some of the beautiful game’s most baffling behaviours, as he contemplates the ‘why’. From over-the-top matchday fancy dress to ick-inducing bedrooms obsessively decorated in club colours and a new father proudly celebrating the birth of his baby daughter – Jurgen!

Meanwhile, in a hilarious cameo, Peter Crouch asks a suspicious onlooker why he’s filming another team’s training session, in a cheeky nod to his former club Southampton’s Spygate scandal.

The only real answer to the clueless bystander’s question? “Why the football not?”

The ad is packed with viral memes, football in-jokes and Easter eggs for eagle-eyed fans and includes an appearance from ex-Liverpool midfielder Danny Murphy with a line about his missing cat, Bob.

“Football’s a funny old game, and us fans can be a strange bunch,” Danny Dyer said on set. One minute you’re absolutely losing your head, saying you’re done with it, the next you’re hugging your mates and kissing some random bald geezer right on his dome. It doesn’t make any sense, but that’s why we love it.”

Peter Crouch added: “Football fans are great because we’re all a little bit ridiculous, in the best possible way. That’s usually where the magic comes from and leads to all those silly moments on and off the pitch. You don’t really need a good reason to care; you just love it anyway.