Ahead of the ATP Tour, Polymarket predictions platform that lets users bet on the outcome of real world events has launched its debut brand campaign, drawing on the tournament’s international nature.

A tennis-focused campaign featuring Maria Sharapova, capturing the tension and anticipation of the game through the moments that define a match from the first serve to the decisive point. Created by SLAPS New York.

Polymarket announced that it had become the Official Prediction Market Provider of the ATP Tour, in August securing exclusive streaming rights for all ATP Tour and ATP Challenger Tour matches within the prediction market category.