Superpesis has signed a multi-year partnership agreement with Unibet, his is the most extensive partnership in Finnish team sports in terms of both scale and scope.

The partnership is not limited to a single league but extends to the entire top tier of pesäpallo (Finnish baseball): from the Superpesis organization down to every individual club in both the men’s and women’s Superpesis leagues.

“We wanted to find a main partner committed to the sport as a whole, rather than just its most visible aspect. With Unibet, we quickly found a shared vision regarding the future development of the sport and the clubs—across both the men’s and women’s top leagues,” says Vesa Karjalahti, Chairman of the Board of Superpesis Oy.

Unibet aims to play a long-term role in strengthening the position of Superpesis and fostering the professionalization of the sport.

“Pesäpallo is a unique national sport, and in recent years, Superpesis has returned to the absolute pinnacle of Finnish team sports. Attendance figures, media interest, and visibility have all risen, with particularly strong growth in major cities.

At the same time, the Women’s Superpesis has established itself as one of the most followed sports leagues in Finland. We want to do our part to ensure this growth continues in the years ahead,” says Joel Häkämies, General Manager for Finland at FDJ UNITED.

“It was of paramount importance to us that Superpesis sought a single partner for the top tier of the entire sport.” “When cooperation extends to both the leagues and the day-to-day operations of the clubs, development work can be carried out consistently across the entire sport, rather than remaining a series of separate projects undertaken by individual clubs,”.