Atlas Experiences, a leader in experiential prize promotions and live game shows, and Merv Digital Solutions today announced an exclusive global partnership to develop innovative eInstant and iGaming content that integrates unforgettable experiential prizes directly into the player experience.

The partnership brings together Atlas Experiences’ expertise in creating once-in-a-lifetime travel, entertainment and live game show experiences with Merv Digital Solutions’ creative game development capabilities and growing presence within the digital gaming marketplace.

Together, the companies will create new game concepts designed to diversify traditional iGaming and eInstant offerings by giving players opportunities to win more than traditional cash prizes. Experiential rewards can include premium travel, exclusive entertainment, iconic destinations, live events and access to unique experiences around the world.

“This partnership represents an exciting opportunity to bring Atlas Experiences into the rapidly growing iGaming and eInstant space,” said Derek Gwaltney, Founder and CEO of Atlas Experiences. “We believe experiential prizes can drive engagement, loyalty and excitement among players in a completely different way. Together with Merv Digital Solutions, we can create games that give players the opportunity to win unforgettable trips and once-in-a-lifetime Winning Moments while helping gaming operators differentiate their content.”

Atlas Experiences has built its business around creating memorable experiences that connect players with brands through travel, entertainment, live game shows and experiential promotions. The new partnership will extend that model into digital gaming, creating opportunities for operators to incorporate aspirational prizes and real-world experiences into their game portfolios and promotional strategies.