Marketing

Flamengo and Betano transform the ‘weight of the jersey’ into an unprecedented fan experience

Flamengo and Betano, the main sponsor of the Rio de Janeiro team, are promoting a special activation with fans this...

Marketing
Fanatics rolls out new ad campaign “The House Always Rewards”

Meet Fran: the one person at Fanatics Casino who can’t stand how rewarding it is. Fanatics Casino unveils “The House...

Marketing
Polymarket is opening a bar where you can drink and watch the world unravel in real time

Polymarket is known for turning world news into tradable probabilities, but now it is trying something similar in the physical...

Marketing
Veikkaus extends sponsorship of The Finnish Floorball Federation

The Finnish Floorball Federation has signed a partnership agreement with Veikkaus Oy for 2026. Veikkaus is the main partner of...

Marketing
Eurobet nets front of shirt sponsorship deal with AS Roma

A press conference to present the partnership agreement between AS Roma and Eurobet.live was held in Rome. Speaking at the...

Marketing
Superbet extends Fluminense sponsorship deal

Fluminense Football Club and Superbet announce the renewal and expansion of their sponsorship contract. The agreement, previously valid until 2027,...

Marketing
DraftKings set to appoint Translation and Rosewood to creative account

According to AD AGE’s Brian Bonilla, DraftKings is reportedly nearing the final stages of securing Translation and Rosewood Creative as...

Marketing
Fanatics Sportsbook teams up with ‘Road Trippin’ podcast

Fanatics Sportsbook is moving beyond traditional advertising by embedding the betting experience directly into basketball conversations. And that path has...

Marketing
Betway named Formula 1’s official betting operator

Formula 1® has announced that Super Group’s Betway will become the sport’s first Official Betting Operator from the start of...

Marketing
PrizePicks sign exclusive always-on partnership with Bob Does Sports

PrizePicks, the leading sports entertainment operator in North America, today announced a strategic, multi-platform partnership with Bob Does Sports, the wildly...

Marketing