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Marketing

bet365 named official team partner of VfB

VfB Stuttgart is delighted to announce bet365 as its official team partner for the 2025/2026 Bundesliga season. The comprehensive partnership...

Marketing
BetMGM debut “Make it Legendary” ad campaign

BetMGM, a leading sports betting and iGaming operator, today unveiled the next evolution of its brand in collaboration with leading...

Marketing
ESPN BET launches The Sportsbook for Sports Fans

ESPN BET is kicking off football season with the debut of a new brand campaign and platform – The Sportsbook for...

Marketing
PENN Entertainment seals multi-year partnership with Chicago Bears

PENN Entertainment and the Chicago Bears have announced a multi-year partnership that designates PENN’s Chicagoland retail properties, Hollywood Casino Aurora...

Marketing
Betano inks Flamengo front-of-shirt sponsorship

Rio de Janeiro club Flamengo have announced the largest title sponsorship in Brazilian football by signing a three-year contract with...

Marketing
Fanatics and Athlete Livvy Dunne change the game with new football ad campaign

Fanatics Sportsbook, the fastest growing sportsbook in America, is rewriting the rules with a series of football ads featuring College...

Marketing
PrizePicks unveils new ad series ahead of NFL season

PrizePicks, the largest daily fantasy sports operator in North America, kicked off football season with the premiere of a star-studded...

Marketing
Coleen reprises ‘Wagatha’ for Paddy Power refund blitz

As the Manchester City financial fair play case drags on, the bookmaker is offering a huge refund to players, and...

Marketing
LiveScore named official partner of Sunderland AFC

LiveScore Group, the global sports media and betting business, has agreed a deal with Sunderland AFC to become one of...

Marketing
Fabrizio Romano joins Betway Scores as first global ambassador

Betway Scores, part of the Betway Group, has kicked off a major new chapter by announcing Fabrizio Romano – the...

Marketing