Marketing

Midnite scores front-of-shirt sponsorship with Wolves

Wolves have agreed a deal with Midnite which will see the UK based sports betting brand become the club’s new...

Marketing
New York Racing signs sponsorship deal with Fanatics Betting and Gaming

New York Racing Team announced a partnership with Fanatics Betting and Gaming to become the primary sponsor of the team’s...

Marketing
FEG launches latest ad campaign “Feel the Thrill”

Fortuna Entertainment Group (FEG) is launching its largest international brand campaign to date, introducing a new long-term communication platform titled...

Marketing
BetMGM lands Hockey legend Peter Forsberg as new ambassador

BetMGM has recruited hockey legend Peter Forsberg as its new ambassador for the Swedish market. As an ambassador, Peter Forsberg...

Marketing
Danny Dyer and Rob Lowe face off in Paddy Power’s hysterical new World Cup advert

With just under a fortnight to go, World Cup fever is going in to overdrive, and with UK retailers predicted...

Marketing
BetMGM renews sponsorship of Premier League darts with multi year deal

BetMGM will remain as the PDC Premier League Darts title sponsor after renewing its sponsorship of the sport’s biggest roadshow event...

Marketing
Betfair taps Tom Davis to front World Cup campaign

Pablo London’s World Cup campaign takes punters on a nostalgic tour of football’s most heated disagreements – and invites everyone...

Marketing
VaynerMedia named social creative, production agency for Allwyn

Allwyn, the lottery‑led gaming entertainment group, has appointed VaynerMedia EMEA as its social creative and production agency of record across Europe and...

Marketing
Betano unveiled as Tournament Supporter of FIFA World Cup 2026 for Europe and South America

Betano has been named as an Official Tournament Supporter of the FIFA World Cup 2026™ for Europe and South America thanks to...

Marketing
Polymarket named as the exclusive U.S. prediction market platform for Serie A

Polymarket has announced a multi-year regional partnership, naming Polymarket the official and exclusive prediction market partner of Serie A in...

Marketing