Marketing

Kalshi named official prediction market sponsor of House of GOAL New York

Footballco has announced Kalshi as the Official Prediction Market Sponsor of House of GOAL, the 16-day soccer culture festival running...

Marketing
Everton retain Stake with new sleeve sponsorship deal

Everton Football Club can confirm Stake will become the Club’s new Official Sleeve Partner from the start of the 2026/27...

Marketing
BOYLE Sports extends West Ham United front-of-shirt sponsorship deal

BOYLE Sports has today announced it will continue as West Ham United’s front-of-shirt sponsor for the 2026/27 season, with the brand’s logo featuring...

Marketing
PrizePicks named official partner of The Atlanta Hawks and State Farm Arena

PrizePicks, the leading sports entertainment operator in North America, today announced a new partnership with the Atlanta Hawks of the...

Marketing
Polymarket named Bundesliga’s official US prediction market partner 

Germany’s Bundesliga has signed with the prediction-market business Polymarket in a multi-year deal that runs from the 2026-27 season. The...

Marketing
Northern Ireland Football League scores sponsorship deal with BOYLE Sports

Domestic Football in Northern Ireland has secured its most lucrative commercial agreement to date, with BOYLE Sports announcing a landmark...

Marketing
BetMGM extends partnerships with Major League Baseball

MGM Resorts International (NYSE: MGM) and BetMGM today announced the renewal of their partnerships with Major League Baseball (MLB). This...

Marketing
Fortuna named sponsor of BOLL FIM Speedway World Cup

Fortuna is proud to announce its sponsorship of the 2026 BOLL FIM Speedway World Cup – Warsaw, with the much-anticipated...

Marketing
Forsman & Bodenfors to lead Allwyn brand strategy

UK National Lottery contact holder Allwyn has chosen Stagwell’s Forsman & Bodenfors to handle its global creative account. The UK...

Marketing
Kalshi partners with Blazers Media Network for 2026 summer of soccer

Kalshi and Men in Blazers Media Network have teamed up to bring fans a new way to experience the 2026...

Marketing