Marketing

Allwyn has launched a creative agency pitch that will be led internally by new Group Chief Brand Officer Tatiana-Viivienne Jouanneau, Flock Associates has been retained to...

Betsson Group has unveiled the 2026 campaign for Betsson Sport, the Group’s dedicated sports infotainment platform in Italy. The initiative marks the...

This month, there’s been a strange trend of prediction (betting) markets opening free grocery pop-ups in New York City. First,...

AKQA has launched the “The Game in Your Hands” campaign for Superbet, a commercial brand of Super Technologies, a global...

Betsson has become the Official Sports Betting Partner of the Davis Cup, the International Tennis Federation (ITF). In a substantial multi-year...

Polymarket has announced that it, too, would be entering the grocery game. The prediction market said that after “months of...

US prediction market platform Kalshi is offering New Yorkers free groceries in a one-day promotional event in Manhattan’s East Village, as the company looks...

FanDuel and Arts & Letters honour fans with Joe Montana, Rob Gronkowski, Adam Vinatieri, and Luis Guzmán in a weeklong...

CopyBet announces its biggest-ever series of horse racing sponsorships, with meetings across five racecourses before the end of March, demonstrating...

Prediction markets like Kalshi and Polymarket have made significant waves in the sports scene over the past year, but the...