Marketing

Betsson sponsors Peruvian women’s volleyball league

The 2025/2026 season of the Betsson Peruvian Volleyball League will take place from 25 October 2025 to 3 May 2026,...

Marketing
Danny Dyer, Gemma Collins and Coleen Rooney bring charm to Paddy Power

Andrew Gaynord directs surreal scenarios, sequins, sass and scene-stealing cameos from Gemma Collins and Coleen Rooney in Paddy Power’s casino...

Marketing
NHL signs licensing deals with Kalshi and Polymarket 

The National Hockey League has secured multi-year licensing agreements with prediction-market startups Kalshi and Polymarket, becoming the first major U.S....

Marketing
Betano scores official sponsorship of CONMEBOL Liga de Naciones Femenina

Betano, Kaizen Gaming’s premium sports betting and online gaming brand, will be the Official Sponsor of CONMEBOL Liga de Naciones...

Marketing
PrizePicks teams up with basketball legends for new social driven brand campaign

PrizePicks, the leading sports entertainment operator in North America, is tipping off basketball season with a new commercial series pairing...

Marketing
BetMGM renews partnership with Pittsburgh Steelers

BetMGM, a leading sports betting and iGaming operator, is extending its partnership with the Pittsburgh Steelers through the 2029 season,...

Marketing
BOYLE Sports unveiled as main sponsor of London Lions

BOYLE Sports and London Lions have announced a new partnership which sees the bookmaker appear on the front of the...

Marketing
Underdog scores multi-year partnership with St. Louis Blues

Underdog, the fastest-growing sports company in the U.S., and the St. Louis Blues have announced a multiyear marketing partnership, creating...

Marketing
Betsson extends partnership with the BNP Paribas Nordic Open

The renewed partnership means Betsson will once again have a strong presence at the Royal Tennis Hall in Stockholm, where...

Marketing
Over 27,000 gambling messages aired during the first Premier League weekend

New research has revealed that gambling messages during the opening weekend of this season’s Premier League remained at extremely high...

Marketing