Marketing

Superbet’s partnership with Lech Poznań has been renewed making it one of the largest sponsorship agreements in Polish football after...

Norsk Tipping has signed a new four-year sponsorship agreement with the Norwegian Football Association (NFF), Norsk Toppfotball (NTF) and Toppfotball...

The Jockey Club has announced that the Premier Handicap Hurdle on Ladies Day (Wednesday 11th March) of the Cheltenham Festival...

The flagship brand of ComeOn Group, has announced the launch of its new TV campaign ahead of the 2026 World...

Allwyn has launched a creative agency pitch that will be led internally by new Group Chief Brand Officer Tatiana-Viivienne Jouanneau, Flock Associates has been retained to...

Betsson Group has unveiled the 2026 campaign for Betsson Sport, the Group’s dedicated sports infotainment platform in Italy. The initiative marks the...

This month, there’s been a strange trend of prediction (betting) markets opening free grocery pop-ups in New York City. First,...

AKQA has launched the “The Game in Your Hands” campaign for Superbet, a commercial brand of Super Technologies, a global...

Betsson has become the Official Sports Betting Partner of the Davis Cup, the International Tennis Federation (ITF). In a substantial multi-year...

Polymarket has announced that it, too, would be entering the grocery game. The prediction market said that after “months of...