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Marketing

BetMGM lands Laura Woods as brand ambassador

BetMGM has officially named Laura Woods as a brand ambassador, with the presenter joining the betting operator ahead of a busy...

Marketing
Betclic extends naming rights deal with National Basketball League

The LNB (National Basketball League) and Banijay Group through Betclic, one of the European leaders in sports betting, announced today...

Marketing
PointsBet withdraw exclusive sponsorship deal with Sharks Stadium

The Sharks Stadium are open to offers for the exclusive naming rights to its home ground, currently named PointsBet Stadium....

Marketing
NET88 scores record shirt sponsorship deal with Crystal Palace

Crystal Palace have announced NET88 will feature as the men’s official front-of-shirt sponsor for the 2024/25 season. The record two-year...

Marketing
DEBET agrees new shirt sponsorship deal with Wolves

Wolves have agreed a multi-year sponsorship agreement with DEBET, which will see the brand become the club’s new principal and...

Marketing
William Hill nets record breaking five-year deal with Scottish Football

The Scottish Professional Football League has announced a landmark title sponsorship deal with William Hill, one of the UK’s leading...

Marketing
Indiana Fever name FanDuel as official sportsbook partner

FanDuel, North America’s premier online gaming company, has become an Official Sportsbook partner of the Indiana Fever. FanDuel will have...

Marketing
Lions Gibraltar FC announce OLBG as new shirt sponsor

Lions Gibraltar FC is excited to announce OLBG, The Online Betting Guide, as our Lead Partner and front-of-shirt sponsor on a...

Marketing
Paddy Power unveil new ad campaign as Euro 2024 fever kicks off

The tongue-in-cheek campaign from BBH London and MindsEye, with editorial from Shift Post, is showing across TV and socials in...

Marketing
theScore BET and Golf Canada sign multi-year partnership extension

PENN Entertainment announced today that it has reached an agreement with Golf Canada on a multi-year extension for theScore BET...

Marketing