Marketing

LeoVegas Group has signed a new sponsorship agreement with the British football club Blackpool FC, making LeoVegas the Principal Partner...

Chelsea have pulled out of talks over a shirt sponsorship deal with gambling company Stake.com following a backlash from supporters. A...

Denmark’s football cup tournament will change its name to the ‘Oddset Pokalen’ from next season, after Danske Spil together with...

UK National Lottery operator Allwyn, which has been pitching its creative account since late last year, has decided to split...

The South African Football Association (SAFA) has officially announced global online sportsbook and games operator, 10bet South Africa, as the...

The Canadian Football League (CFL) has made a landmark move by partnering with FanDuel, introducing it as the first authorized gaming...

Superbet have been announced as the title sponsor of the 2023 Superbet Poland Darts Masters ahead of the event’s inaugural...

Fulham Football Club can confirm a record sponsorship deal with global betting brand SBOTOP as Front of Shirt and Principal...

Burnley Football Club can confirm W88, leading sports betting and online casino operator, as our official shirt sponsor for the...

FIFA has its first gambling sponsor for the Women’s World Cup, announcing a deal Monday with the New Zealand state...