Marketing

Paddy Power has announced it is releasing a new football-themed sitcom which will be broadcasted on terrestrial TV and streaming...

The Action Network, part of sports betting media group Better Collective, and Major League Baseball has announced a multi-platform content...

Norwich City have announced the mutual termination of the club’s commercial partnership with BK8. The club and BK8 have taken...

BoyleSports have signed up highly regarded sports presenter Natalie Sawyer as one of their ambassadors for the Euro 2020 finals...

Norwich City has announce BK8 Sports as the club’s new principal partner for the 2021-22 season. As part of the...

Olympic Entertainment Group, OlyBet and the National Hockey League (NHL) announced a new partnership naming flagship betting brand OlyBet the...

Betsson has signed an agreement with the South American Football Confederation, CONMEBOL, to be the official regional sponsor of CONMEBOL...

BetMGM has announced the signing of Wayne Gretzky, former National Hockey League (NHL) legend and four-time Stanley Cup champion, to a multi-year...

Peter Crouch is back staring in the latest Paddy Power TV advert, which sees the former England striker show off his German...

Ladbrokes has launched its Euro 2020 campaign to the beat of hundreds of live drummers. The campaign will roll out throughout...