Posts From: May 2026

Better Collective expands strategic partnership with X

This strategic expansion scales the initial successful collaboration in the United States, where Playbook™ has seen rapid user adoption, to key international territories, providing sports fans worldwide with a seamless, social-native...

Affiliates
The Algorithm’s Blind Spot

Alena M, Head of Affiliate Strategy at Titans. A friend joked recently that her Spotify Wrapped knew her better than her therapist. She wasn’t entirely kidding. It’s a feeling we...

Affiliates
Content That Converts: What Separates High-Performance Affiliate Media from the Rest

Sebastian Jarosch is a German entrepreneur and iGaming professional. He has done some impeccable work as founder and CEO of Mithrillium Media Ltd. His work with the company has earned...

Affiliates
Raketech Q4 revenue slides due to market conditions

Raktech’s Q4 revenues from continued operations in 2025 (excluding Casumba) amounted to EUR 5.7 million (EUR 6.2 million in Q3 2025), while adjusted EBITDA totaled EUR 1.1 million (EUR 1.2...

Affiliates
Better Collective set to launch FanReach in the US

FanReach brings together Better Collective’s extensive zero- and first-party audience data, premium publisher network, and advanced AI-driven predictive modelling to provide advertisers with a single, scalable fan graph for reaching...

Affiliates
Flashscore reaches 400 million app downloads

Flashscore, the world’s leading platform for live scores and sports content has reached a major milestone, surpassing 155 million monthly active users and exceeding 400 million app downloads, with growth...

Affiliates
Better Collective signs X deal for AI-powered Playbook integration

Better Collective announces a strategic partnership with X to launch Playbook, Better Collective’s AI-driven betting solution transforming how fans place bets, as the premier sports betting-bot across the US. This agreement...

Affiliates
Catena Media reports strong profitability amid revenue stability

Catena Media is a digital marketing company specializing in online gambling and sports betting, operating primarily in the affiliate marketing sector. The company is known for its focus on generating...

Affiliates
What Data Knows About Players (That They Don’t Even Know About Themselves)

Justin B, Affilate Manager – Boss Partners. Everyone lies. Data doesn’t. Gamblers will tell you they bet for fun. They say they play to relax, to chase the thrill, or...

Affiliates
Better Collective shares surge on revised financial guidance 

Better Collective announces full year unaudited revenues of 371 mEUR and EBITDA before special items of 113 mEUR. Revenue will be in the high end of latest revised guidance of...

Affiliates