Posts From: February 2019

Betfair showcase new marketing campaign ‘Play Smart’

Betfair’s latest campaign ‘Play Smart’ launched this week using world-class talent from Barcelona, Arsenal and Juventus to underline our position as the place for smart bettors to land their winners. The Play...

Marketing
SportPesa announces new title partnership with F1 team racing point

As previously reported SportPesa has today been announced as the new title partner for Racing Point, with the team now known as SportPesa Racing Point F1 Team. The announcement, alongside a reveal...

Marketing
1xBet sponsor The Confédération Africaine De Football Tournaments

1xBet officially announces its partnership with some of the most prestigious African football competitions. The partnership will see 1xBet sponsor CAF’s main events across Africa through the Clubs tournaments (Total...

Marketing
Rhodri Giggs stars in Paddy Power ‘loyalty’ advert

Rhodri Giggs has been unveiled as the face of Paddy Power’s new ‘loyalty’ campaign. In the tongue-in-cheek advert Rhodri pokes fun at himself, his brother and Manchester United legend Ryan, and their...

Marketing
Conor McGregor Unveils New Parimatch Branding

Parimatch, the international betting holding, has today launched a new brand and unveiled Conor McGregor as its ambassador. The mixed martial arts (MMA) superstar has signed a two-year personal endorsement deal with...

Marketing
The German Football Association expands partnership with Bwin

The German Football Association (DFB) is expanding its existing partnership with the leading German sports betting provider bwin. In the future, the cooperation will include advertising rights for the DFB and the national...

Marketing
Betsson’s StarCasinò sponsor Italian basketball cup

Lega Basket Serie A and StarCasinò are proud to announce a sponsorship that will bring Lega Basket Serie A and the number one casino in Italy together at the Italian Basketball...

Marketing
Racing Point agree sponsorship deal with SportPesa

Formula 1 team Racing Point is on the verge of sealing a deal with sports betting company SportPesa for the 2019 F1 season. Racing Point, formerly known as Sahara Force...

Marketing
Unibet becomes new partner of RB Leipzig

RB Leipzig launches partnership with UNIBET. UNIBET is a national partner for the Red Bulls and TV-relevant advertising  (Cam Carpets, LED video band backdrops) and on the digital platforms of the association (social media, website) to be...

Marketing
MoPlay sign multi-year betting partnership with Hertha Berlin

MoPlay is the new official sportsbook partner of Hertha BSC. The long-term partnership was brokered by Lagardère Sports. MoPlay is a revolutionary new mobile sportsbook brand that has recently entered...

Marketing