Posts From: February 2025

Allwyn partners McLaren Formula 1 Team

Leading multi-national lottery operator Allwyn announces a global official partnership with 2024 F1 Constructors’ Champions, the McLaren F1 Team. The partnership with McLaren, alongside the multi-year deal announced with Formula 1 earlier this week, will...

Marketing
New England Patriots extend partnership with Interwetten

Interwetten is continuing its successful partnership with the New England Patriots. The online sports betting pioneer and the National Football League’s (NFL) record champion have expanded their partnership and extended...

Marketing
Allwyn named as official partner of Formula 1 

Allwyn announces a new official partnership with Formula 1, starting in the sport’s 75th anniversary year. The multi-year partnership with Formula 1 represents a drive towards increased global awareness for Allwyn, with the sport’s 24 races across...

Marketing
Betano renews Felipe Massa sponsorship deal

Betano, Kaizen Gaming’s sports betting and gaming brand, announces the renewal of its successful partnership with Felipe Massa, active since 2023. The Brazilian driver, recognized worldwide for his career in Formula 1 and recent...

Marketing
Tipico extends naming rights deal with Bundesliga

Tipico remains the official partner of the Bundesliga and 2. Bundesliga. The DFL Deutsche Fußball Liga and the leading German sports betting provider have extended their partnership, which has existed...

Marketing
LiveScore lands Dimitar Berbatov as brand ambassador

LiveScore, the global sports media business and one of the world’s leading real-time sports update providers, has today announced former Premier League and Bulgarian football star Dimitar Berbatov as official...

Marketing
Betano nets Brazilian Supercopa sponsorship deal

Betano, Kaizen Gaming’s online international sports betting and gaming brand, and CBF (the Confederation of Brazilian Football) announce Supercopa Betano Rei 2025. This highly anticipated single-match competition will see Flamengo,...

Marketing
Betsson extends partnership with Argentina’s Racing Club

Betsson, the leading global sports betting and online casino operator, and Racing Club de Avellaneda are proud to announce that, just months away from celebrating the second anniversary of their...

Marketing
Hard Rock Bet nets Miami Heat partnership

Hard Rock Bet is now a proud partner and official sportsbook of the Miami HEAT, it was announced today. As Florida’s only legal sportsbook, Hard Rock Bet will elevate game days with...

Marketing
ESPN launches ‘responsible gaming campaign’ with Elle Duncan 

ESPN is reinforcing its commitment to educating and protecting its audience as sports betting becomes more mainstream with the launch of “The Talk,” a new campaign aimed at promoting responsible...

Marketing