Posts From: August 2026

Danny Dyer celebrates football fans at their most ridiculous

Legendary actor Danny Dyer and former England striker Peter Crouch return to Paddy Power and ask some pressing questions that fans will find themselves asking throughout the upcoming season –...

Marketing
Premier League’s front-of-shirt sponsorship ban kicks in

This season marks a significant shift in Premier League shirts for the first time in over twenty years, as the league phases out gambling sponsors from the front of jerseys....

Marketing
Super Group’s Betway brand launches star-studded global marketing campaign, Betway Clubhouse

Produced in partnership with London-based agency M+C Saatchi Sport & Entertainment, we’re proud to launch the Betway Clubhouse, bringing together an elite line-up of global sporting stars.  Talent is featured from across...

Marketing
Fanatics Sportsbook seals multi-year NFL partnership

The NFL is stepping into a new era with its latest partnership with Fanatics, a move that is poised to draw even more attention to the league’s sports betting policies....

Marketing
Brentford FC agree partnership extension with Hollywoodbets

Brentford FC is delighted to announce that long-term partner Hollywoodbets will continue its support of the club for a further five years. The renewed partnership agreement re-signs Hollywoodbets as the...

Marketing
SpeedyBet extends partnership with La Liga club Real Betis

SpeedyBet, a brand within the Paf Group, has extended and expanded its sponsorship agreement with the Spanish La Liga club Real Betis Balompié. The new agreement runs for two seasons,...

Marketing
Yankees reach agreement to make Polymarket team’s official prediction market partner

The New York Yankees and Polymarket announced Thursday a deal in which the site has become the team’s official prediction market partner for the rest of the season. “We are excited to...

Marketing
Betway announced as official principal partner of Manchester United

Manchester United and Super Group today announced a multi-year partnership that sees Betway, the leading online sports betting and gaming brand, become the club’s Official Principal Partner and Exclusive Global...

Marketing
Polymarket named the official prediction market provider for the ATP Tour 

Polymarket has announced that it has become the Official Prediction Market Provider of the ATP Tour, securing exclusive streaming rights for all ATP Tour and ATP Challenger Tour matches within...

Marketing
Mets partner with Novig in first MLB prediction market deal

Novig and the New York Mets have announced a multi-year partnership naming Novig the Exclusive Official Prediction Market Partner of the New York Mets – the first partnership of its kind between...

Marketing