Posts From: July 2025

Betsson Lithuania extends sponsorship of FK Žalgiris Vilnius

Following its recent rebrand from Betsafe to Betsson, Betsson Lithuania has announced the extension of two long-standing sports partnerships – with FK Žalgiris, one of the country’s most iconic football...

Marketing
bet365 scores official partnership with Napoli

The new partnership between bet365 Scores, the app that offers real-time results and statistics to football fans, and the Italian Champions has officially started. This collaboration represents a special milestone...

Marketing
Betsson extends partnership with the Nordea Open

Betsson will continue as the official betting partner of the ATP tennis tournament Nordea Open, This renowned clay court event – formerly known as the Swedish Open – will this...

Marketing
bet365 named official betting partner of Indiana Fever

The Indiana Fever announced today that one of the world’s leading online betting companies, bet365, is joining the team as its Official Sportsbook Partner for the 2025 season. bet365 will step...

Marketing
HollywoodBets extends Brentford FC shirt sponsorship

Brentford Football Club have announced that principal partner Hollywoodbets will continue as front-of-shirt partner for the men’s first team until the end of the 2025/26 season. The agreement extends the...

Marketing
Kwiff becomes official partner of Millwall in multi-year deal

Millwall FC have confirmed a new multi-year partnership with kwiff, the super-charged sports betting service, strengthening their relationship following a successful one-off sleeve sponsorship during the FA Cup Fifth Round earlier...

Marketing
Veikkaus lands naming rights for iconic Helsinki Arena

Live Nation today announced a 10-year naming rights partnership with Veikkaus, Finland’s state-owned gaming operator, for Helsinki Halli. The venue will be renamed Veikkaus Arena, marking a new chapter for...

Marketing
Betano signs three-year sponsorship deal with Bayern Munich

FC Bayern, the 34-time champions of Germany and six-time champions of Europe, has entered a three-year partnership with Betano, the leading international online sports betting and gaming brand owned by Kaizen...

Marketing
BOYLE Sports score multi-year principal partnership with West Ham United

West Ham United has today announced a multi-year partnership with BOYLE Sports, Ireland’s largest independent bookmaker. To mark the beginning of the partnership, BOYLE Sports will become West Ham United’s front-of-shirt...

Marketing
Betsson Group sign three year sponsorship deal with Club Brugge

Betsson Group will be the new official main partner of Club Brugge. The three-year agreement represents the largest shirt sponsorship deal in the club’s history, underscoring a shared long-term commitment...

Marketing