Posts From: October 2026

Dillon Brooks’ anti-LeBron James agenda reaches new heights in Kalshi ad

Kalshi’s latest campaign, starring NBA player Dillon Brooks, playfully shows off the “King Blocker,” a device that mutes any mention of his on-court rival, LeBron James. In the ad, Brooks...

Marketing
HJK has signed the largest partnership agreement in the history of Finnish club sports with Betsson

HJK and Betsson have entered into the largest club partnership in Finnish history. The five-and-a-half-year partnership covers both the men’s and women’s first teams and provides the club with significant...

Marketing
Polymarket teams up with Roommates Show in new sponsorship deal

New York Knicks teammates Jalen Brunson and Josh Hart are making waves beyond the basketball court as their hit podcast, Roommates Show, kicks off the 2026-27 NBA season with an...

Marketing
Premier League front-of-shirt gambling sponsor ban ‘barely scratched the surface’

New research to be presented in Parliament today has revealed gambling messages continue to saturate the opening weekend of UK football Premier League. The statistics have prompted renewed calls for...

Marketing
Polymarket enlists Kathryn Bigelow for midterm election ad

Polymarket is launching its first U.S. political campaign ahead of the midterm elections. Polymarket brought on Academy Award-winning director Kathryn Bigelow, known for The Hurt Locker and Zero Dark Thirty,...

Marketing
Novig expands controversial Sydney Sweeney campaign as trading volume triples

Novig’s first campaign starring Sydney Sweeney stirred up a lot of controversy as social media got itself into a frenzy over the depiction of women in and around sport. The ads also...

Marketing
BetMGM extends partnership with National Hockey League player Connor McDavid

BetMGM, a leading sports betting and iGaming operator, announced the renewal of its partnership with three-time National Hockey League (NHL®) Hart Memorial Trophy winner Connor McDavid. Since joining BetMGM’s roster...

Marketing
DAZN Bet named new sponsor of Atlético de Madrid

DAZN Bet have reached an agreement under which the company becomes an official sponsor of Atlético de Madrid. The partnership will combine brand presence, content and activations with the aim...

Marketing
MLB’s Ronald Acuna Jr teams up with Kalshi

Kalshi has recruited Ronald Acuña Jr to become the first Major League Baseball player to partner with a prediction market. A new commercial, created with agency Es Muy Good, features the...

Marketing
Lotterywest bets on 303 as lead creative agency

303’s long-running relationship with Lotterywest is set to continue, with the agency renewing its contract to provide strategy, creative and design services for at least the next 12 months, with...

Marketing