Posts From: January 2026

BetMGM seal official sports betting partnership with NHL’s St. Louis Blues

BetMGM, a leading sports betting and iGaming operator, announced today that the company is now an Official Sports Betting Partner of the National Hockey League’s St. Louis Blues. The multi-year...

Marketing
Betsson named title sponsor of Summer Pro Padel 

Betsson, the leading global sports betting operator with a long-standing commitment to padel, has been announced as the title sponsor of Betsson Summer Pro Padel 2026, one of the major...

Marketing
Kalshi signs its first pro athlete, golfer Bryson DeChambeau

Bryson DeChambeau has penned an endorsement deal with Kalshi, becoming the first athlete to sign with a prediction market platform. The pact includes a TV commercial, social media posts, live...

Marketing
PrizePicks debuts new ad series featuring Marshawn Lynch and Adam Devine

PrizePicks, the leading sports entertainment operator in North America, is taking aim at ad fatigue this football postseason with a new commercial starring Marshawn Lynch and Adam Devine. Developed in...

Marketing
Polymarket named official prediction market partner of New York Rangers

Polymarket announced today that it has been named the official prediction market partner of NHL team the New York Rangers.  The professional hockey league became the first major U.S. sports...

Marketing
Kalshi and the NHL’s Blackhawks announce partnership

Kalshi, the first federally regulated prediction market exchange, and the Chicago Blackhawks today announced a first-of-its-kind brand partnership. The collaboration makes the Chicago Blackhawks the first National Hockey League (NHL)...

Marketing
Midnite agrees World Snooker Tour sponsorship deal

World Snooker Tour has confirmed Midnite as its UK betting and casino partner for the 2026 Johnstone’s Paint Masters, while also renewing the agreement for the World Snooker Championship next...

Marketing
Kalshi signs as kit sponsor for USA’s Baller League

Kalshi has been announced as the inaugural front-of-kit sponsor for all ten teams participating in the upcoming Baller League USA soccer competition. This partnership marks another significant sponsorship agreement for...

Marketing
LeoVegas Group signs sponsorship deal with Valletta FC

LeoVegas Group has entered into a two-year partnership agreement with Malta Premier League club Valletta Football Club. As Exclusive Online Gaming Partner, the LeoVegas Group corporate brand will feature on...

Marketing
DraftKings named official sports betting partner of the St. Louis Blues

DraftKings and the St. Louis Blues announced an agreement designating the digital sports entertainment and gaming company an Official Sports Betting and Daily Fantasy Operator of the Blues. The announcement...

Marketing