Paddy Power has taken a bold jab at Manchester City with a massive “Welcome to Shamchester” billboard prominently displayed in Manchester. This cheeky message refers back to the Premier League’s...
The partnership comes as ICONIC21 opened a new operational hub in Vilnius, comprising more than 1,400 square metres of office and studio space across two floors. The facility is expected...
Veikkaus has signed a new partnership agreement with Mikko Rantanen, one of the world’s top ice hockey players. As part of the agreement, Rantanen will become Veikkaus’s new brand ambassador,...
The Women’s National Basketball Association (WNBA) and PrizePicks, a leading sports entertainment company in the United States, today announced a multi-year partnership, making PrizePicks an Official Daily Fantasy Partner of the...
Betfred’s title partnerships of the Super League, Challenge Cup and England Rugby League will conclude at the end of the 2026 season, bringing a close to one of the most...
Superpesis has signed a multi-year partnership agreement with Unibet, this is the most extensive partnership in Finnish team sports in terms of both scale and scope. The partnership is not limited...
BOYLE Sports has unveiled a new TV commercial and creative campaign starring football icon David Ginola, taking inspiration from Hollywood. Produced by Boldspace and directed by Elliot Simpson, the film sees two football fans discussing BOYLE...
The Launch: “Built for what’s next” is Fast Track’s brand campaign, launching September 1st with the short film Cowboy, followed by Garden and Beach (with additional films arriving in October)....
Fanatics debuts the next chapter of “The House Always Rewards,” its brand platform starring Academy Award–nominated actress Taraji P. Henson as Fran, the long-suffering Head of Accounting and the only...
Sydney Sweeney is betting that less is more, the actress left little to the imagination in a provocative new campaign for Novig, posing nude or scantily clad alongside an array of sports equipment...
