Sydney Sweeney is betting that less is more, the actress left little to the imagination in a provocative new campaign for Novig, posing nude or scantily clad alongside an array of sports equipment...
Digital content provider ICONIC21 is sponsoring Lithuanian basketball club BC Rytas, as the company prepares to establish a new operational hub in Vilnius, with the official opening event set for...
Just in time for football season, Fanatics Sports & Casino today debuted its new marketing campaign for FAIR PLAY™ MAX, the latest evolution of its industry-leading injury protection program. The...
Polymarket will debut Polymarket HQ, its inaugural football-season campaign, directed by Peter Berg. Polymarket HQ enlists a roster of sports legends and cultural icons, including LeBron James, Eli Manning, Derek...
LeoVegas Group has signed a new multi-year partnership deal with Premier League club Newcastle United, making BetMGM, one of the UK’s leading iGaming brands, the Club’s Official UK and European...
Euroleague Basketball and Allwyn Hellas have announced a multi-year partnership, establishing Allwyn as an Official Partner of the EuroLeague and BKT EuroCup in Greece through 2029. The new sponsorship agreement...
Ahead of the ATP Tour, Polymarket predictions platform that lets users bet on the outcome of real world events has launched its debut brand campaign, drawing on the tournament’s international nature. A...
PrizePicks, a leading sports entertainment company in the United States, launched a new commercial series featuring superstar comedian Drew “Druski” Desbordes in celebration of his extended partnership with the company....
The USTA and Kalshi announced a groundbreaking partnership, making Kalshi the first Official Prediction Market Partner of the US Open. The exclusive, multi-year agreement begins with the 2026 US Open...
DraftKings and FanDuel, NFL partners in the sports betting category since 2021, have renewed their sponsorship relationships. The two operators will be able to use NFL marks within sports betting,...
