Posts From: March 2024

Betano and the Romanian Football Federation extend partnership

Betano, Kaizen Gaming’s premium brand, announces today the extension of their strategic partnership with the Romanian Football Federation (FRF) until 2030. The announcement represents a major milestone in this partnership and demonstrates Betano’s...

Marketing
bwin partner with UEFA Europa League for fan experiences

Entain’s European sportsbook brand, bwin, has opened applications to a once-in-a-lifetime opportunity for football fans – to play with two footballing legends on one of the most iconic stages in...

Marketing
BetMGM UK becomes official betting partner of The Jockey Club

BetMGM is announced as the new sponsor of the County Hurdle, the £100,000 Premier Handicap staged over an extended two miles on the fourth and final day of The Cheltenham...

Marketing
Network Rail order removal of Paddy Power ad “Good job you’re used to delays Britain” 

A Paddy Power advert has been removed by Network Rail in London Paddington station after it had the payoff: ‘Good job you’re used to delays, Britain.’ Network Rail were unimpressed by the payoff...

Marketing
FanDuel named official sports betting partner of Carolina Panthers

Flutter-owned FanDuel, North America’s premier online gaming company, today announced a new multi-year partnership with the Carolina Panthers as an Official Sports Betting Partner. The partnership comes ahead of the...

Marketing
bwin Fans Final launched as a unique activation of bwin’s UEFA Europa league sponsorship

bwin is giving football fans across Europe the chance to feel like a pro, with the 2024 launch of it’s popular bwin Fans Final campaign.  Part of the brand’s multi-year...

Marketing
Victoria Racing Club, Tabcorp and Nine sign landmark deal for Melbourne Cup 

The Victoria Racing Club, Tabcorp and Nine Entertainment are pleased to announce a groundbreaking broadcast, media and sponsorship deal for the world-famous Melbourne Cup Carnival from 2024 to 2029. The...

Marketing
LeoVegas lands Dogge Doggelito as brand ambassador

Swedish hip-hop legend Dogge Doggelito is celebrating 30 years as a famous artist, and as a tribute he is now releasing a new song on Spotify that brings thoughts back...

Marketing
Coral unveils new TV ad ahead of Cheltenham Festival

Leading British bookmaker Coral has today launched its new ‘We’re Here For It’ brand campaign, featuring a series of new TV ads for both horse racing and gaming. The ‘We’re...

Marketing
Virgin Bet launch first-ever ‘Women’s Day’ at Ayr Racecourse

Virgin Bet is pleased to announce its first-ever ‘Women’s Day’ event, taking place at the Virgin Bet Raceday on Saturday 9th March at Ayr Racecourse. The day will serve as...

Marketing