Posts From: November 2026

Local retailers star in new Allwyn billboard campaign

The campaign celebrates the role of retailers in raising funds for Good Causes through selling National Lottery tickets and scratchcards. The six retailers are among 469 who have raised over...

Marketing
76ers become first NBA team to ink deal with Kalshi

The 76ers became the first NBA team to partner with a prediction market Friday, announcing a multi-year contract with Kalshi.  The deal makes Kalshi the team’s official prediction market platform...

Marketing
Allwyn renews Cyprus Olympic team partnership ahead of LA28

The Cyprus Olympic Committee and the country’s specialist lottery and sports betting company will continue working together following the recent signing of an agreement in Nicosia to provide resources for...

Marketing
Dillon Brooks’ anti-LeBron James agenda reaches new heights in Kalshi ad

Kalshi’s latest campaign, starring NBA player Dillon Brooks, playfully shows off the “King Blocker,” a device that mutes any mention of his on-court rival, LeBron James. In the ad, Brooks...

Marketing
HJK has signed the largest partnership agreement in the history of Finnish club sports with Betsson

HJK and Betsson have entered into the largest club partnership in Finnish history. The five-and-a-half-year partnership covers both the men’s and women’s first teams and provides the club with significant...

Marketing
Polymarket teams up with Roommates Show in new sponsorship deal

New York Knicks teammates Jalen Brunson and Josh Hart are making waves beyond the basketball court as their hit podcast, Roommates Show, kicks off the 2026-27 NBA season with an...

Marketing
Premier League front-of-shirt gambling sponsor ban ‘barely scratched the surface’

New research to be presented in Parliament today has revealed gambling messages continue to saturate the opening weekend of UK football Premier League. The statistics have prompted renewed calls for...

Marketing
Polymarket enlists Kathryn Bigelow for midterm election ad

Polymarket is launching its first U.S. political campaign ahead of the midterm elections. Polymarket brought on Academy Award-winning director Kathryn Bigelow, known for The Hurt Locker and Zero Dark Thirty,...

Marketing
Novig expands controversial Sydney Sweeney campaign as trading volume triples

Novig’s first campaign starring Sydney Sweeney stirred up a lot of controversy as social media got itself into a frenzy over the depiction of women in and around sport. The ads also...

Marketing
BetMGM extends partnership with National Hockey League player Connor McDavid

BetMGM, a leading sports betting and iGaming operator, announced the renewal of its partnership with three-time National Hockey League (NHL®) Hart Memorial Trophy winner Connor McDavid. Since joining BetMGM’s roster...

Marketing