Yabo Sport have been named as the International Presenting Sponsor Asia for Italy’s Lega Serie A. Their brand will be featured in match graphics, idents and virtual goalmat advertising in...
Skrill the leading digital wallet provider and part of Paysafe Group, has announced a high-profile sponsorship deal with the Los Angeles-based LA10 Football Club. The club, which was launched last...
The Football Association of Ireland has announced a new partnership with SportPesa, the global technology and entertainment company. The two-year-deal will see SportPesa, licensed in Ireland, become the FAI’s latest...
A Sky Bet TV add featuring Jeff Stelling has been banned because it could lead to “irresponsible gambling behaviour” and placed “undue emphasis on the role of sports knowledge”. The...
MGM Resorts has announced the formation of an official partnership with the Boston Red Sox. This partnership includes the MGM Resorts logo appearing on the Green Monster at Fenway Park, the...
An exciting new game from The National Lottery – Set For Life, which offers a top prize of £10,000 every month for 30 years – launches in style this week...
New York City FC is pleased to announce a new strategic partnership with Mohegan Sun. Located in Connecticut, Mohegan Sun is Mohegan Gaming & Entertainment’s (MGE) signature integrated entertainment resort....
The European Tour has announced Betfred as the new title sponsor of the British Masters. The agreement, for an initial two years, marks another new chapter for the historic tournament,...
The National Basketball Association on Tuesday announced its first ever sports betting partnership in Australia through an exclusive arrangement with BetEasy, an entity owned by Stars Group Inc. The deal...
The PGA TOUR has revised its regulations toward sponsorships with gambling entities, a move that reflects the changing landscape of public acceptance between sports leagues and legalized gambling. Gambling companies...
