Paddy Power’s brand ambassadors, actors Danny Dyer and Shaun Williamson, and former England footballer Peter Crouch, are set to appear during ad breaks of ITV1 and ITVX’s new game show Password,...
Premier Padel, the leading official professional padel tour worldwide, and Betsson, the leading sports betting operator, today announced a new global betting sponsorship. As part of this multi-year agreement, Betsson...
UEFA has announced Kaizen Gaming, one of the biggest GameTech companies in the world, and its premium brand Betano as official global sponsor of the UEFA Europa League and UEFA Conference League...
Liverpool Football Club LFC and Ladbrokes have today announced a new multi-year partnership that will see the leading UK betting operator, owned by Entain, become the club’s official betting partner...
STS, the market leader in bookmaking in Poland, has signed a sponsorship agreement with this year’s Champions League finalist Borussia Dortmund, under which it has become a regional partner of...
Cricket South Africa (CSA) is thrilled to announce Dafabet as the official Team Associate Sponsor for the Proteas Men’s and Women’s teams. This three-year partnership will feature Dafabet’s logo on...
bet365 has announced a historic sponsorship agreement with the UEFA Champions League, becoming the first official sports betting partner of Europe’s premier club competition. The sponsorship will cover the men’s...
Leading global online sportsbetting and gaming brand Betway has signed a long-term agreement to become Forest’s Official Betting Partner. The deal sees the brand add Forest to its impressive roster...
Gaffer, a docuseries featuring interviews with high-profile football managers, launches on Sky Sports today, 16 August. Dead Films, Sky Media, media agency Wavemaker UK and betting company William Hill produced...
LiveScore Bet, a leading brand in the sports betting industry and a key component within the LiveScore Group sports ecosystem, today launches its brand-new Total Betting television commercial (TVC) in...