Posts From: March 2025

LeoVegas’ expekt brand named official betting partner of Lyngby Boldklub

LeoVegas Group’s sports betting brand in Denmark, expekt, is now the official betting partner of Lyngby Boldklub! This partnership will enhance expekt’s brand visibility and awareness through LED exposure and...

Marketing
DraftKings releases responsible gambling ad ‘The Gambler’

DraftKings’ latest responsible gaming campaign revolves around the lyrics to “The Gambler” — knowing when to hold ‘em, fold ‘em, walk away and run — just in time for March...

Marketing
Ladbrokes launches new Cheltenham Festival TV ad

Leading bookmaker Ladbrokes has announced the launch of its latest TV campaign, ‘A Racing Certainty’, ahead of the Cheltenham Festival. It’s the latest work to be written and produced by...

Marketing
Evoke selects Who Wot Why for William Hill Vegas account

Independent creative company Who Wot Why has been appointed agency of record for William Hill Vegas, which is part of leading betting and gaming company Evoke Group. Their brief is...

Marketing
BetMGM unveils first online TV ad featuring Jamie Foxx

BetMGM, a leading sports betting and iGaming operator, is premiering its first online casino commercial featuring company brand ambassador Jamie Foxx. Debuting March 4, the 30-second spot entitled “Vegas Lights”...

Marketing
Sky Bet debuts “G.O.A.T.” tv ad ahead of Cheltenham Festival

Sky Bet and Anomaly are proud to announce the launch of a bold new campaign and always-on racing platform for Cheltenham Festival, redefining the debate around the world’s greatest athlete....

Marketing
Ladbrokes adds Darren Gough as brand ambassador

Labrokes has announced the signing of former England and Yorkshire cricketer, and Strictly Come Dancing winner Darren Gough as its newest ambassador.   The former fast bowler and Barnsley FC fan...

Marketing
Super Group unveils F1 partnership with Williams Racing

Atlassian Williams Racing today announces a major multi-year partnership with Super Group Limited , the parent company of leading online sports betting and gaming business Betway and casino brand Jackpot...

Marketing
Allwyn partners McLaren Formula 1 Team

Leading multi-national lottery operator Allwyn announces a global official partnership with 2024 F1 Constructors’ Champions, the McLaren F1 Team. The partnership with McLaren, alongside the multi-year deal announced with Formula 1 earlier this week, will...

Marketing
New England Patriots extend partnership with Interwetten

Interwetten is continuing its successful partnership with the New England Patriots. The online sports betting pioneer and the National Football League’s (NFL) record champion have expanded their partnership and extended...

Marketing