Posts From: August 2024

Luckia named official partner of LALIGA in Spain and Mexico

Luckia entertainment company in Spain announces it has reached an international agreement with LALIGA to become its new official partner in Spain and Mexico for the next three seasons. Luckia...

Marketing
LOTTO Bayern extends partnership with Olympiapark Munich

LOTTO Bayern and Olympiapark München GmbH (OMG) are continuing their sponsorship deal which has existed since 2016, until the end of June 2026. “The fan zone at the 2024 European...

Marketing
Betsson score shirt sponsorship deal in Greek Super League

Betsson is announcing a new collaboration with OFI Crete F.C., marking Betsson’s first partnership with a Super League team. This significant milestone highlights Betsson’s commitment to expanding its sponsorship support...

Marketing
William Hill appoints Frame to work on Scottish football deal

Glasgow-based creative agency, has been appointed by William Hill to activate its five-year sponsorship of the Scottish Professional Football League. It is the latest in a string of new business wins by Frame Group...

Marketing
Sportsbet.io pens principal partnership with Hull City

Hull City are delighted to announce Sportsbet.io as a new principal partner, back-of-shorts sponsor and our official Turkish betting partner. We have agreed a two-year deal with the leading sportsbook operator and...

Marketing
Mecca Bingo launches “Legends of Play” a new integrated campaign by The MISSION Group

Mecca Bingo, the UK’s original bingo brand launches “Legends of Play”, a new integrated campaign by The MISSION Group, to increase brand consideration and grow market share in the competitive UK...

Marketing
Tote named official sponsor of Racing League 2024

Racing League is delighted to announce that the Tote will be the Official Sponsor for the 2024 season. This partnership marks a significant milestone for both organisations, as both work...

Marketing
Betway scores multi-year partnership with Manchester City

Manchester City has today announced a new multi-year partnership with leading global online betting and gaming brand, Betway. As part of the club’s pre-season tour of the United States, and...

Marketing
Bournemouth announces Main kit sponsorship deal with BJ88

AFC Bournemouth has announced bj88 as the club’s front-of-shirt partner for both the 2024/25 and 2025/26 seasons.   An official Asian sports betting partner and a now Principal Partner of the...

Marketing
Superbet extends partnership with Dinamo Bucuresti 

Superbet and Dinamo 1948 have confirmed the signing of a strategic partnership for the 2024-2025 SuperLiga season. The initial agreement covers the entire duration of this competitive year, with an...

Marketing