Posts From: January 2025

Superbet lands Brazilian football legend as brand ambassador

Superbet Group started this new year with style in Brazil, announcing football legend Cafu as our latest brand ambassador. Considered as the greatest right-back in the history of Brazilian football...

Marketing
Stake Peru nets official sponsorship of FBC Melgar

FBC Melgar has proudly confirmed Stake as its new Official Sponsor for the 2025 season. This strategic alliance strengthens the club’s commitment to growth and success, marking a significant milestone...

Marketing
Sportsbet.io secures title partnership with World Snooker Tour

Three celebrated events on snooker’s global tour, renowned for their elite fields, will welcome Sportsbet.io as their new title partner for the next two years. The Sportsbet.io Players Championship will run from March 17-23,...

Marketing
Sportingbet secure front-of-shirt sponsorship deal with Brazilian football club Palmeiras 

Palmeiras has officially welcomed Sportingbet as its new sponsor, marking a significant change for the club as it bids farewell to its long-time partner Crefisa. The new sponsorship deal was...

Marketing
Concacaf seeks bids for official betting partner for senior national team and club competitions

Concacaf has launched an invitation process for interested parties to submit offers to become the official betting partner/sponsor of the Confederation’s senior women’s and men’s national team and club competitions...

Marketing
Dafabet extends shirt sponsorship deal with Celtic

Celtic Football Club is pleased to announce a three-year contract extension with front of shirt partner, Dafabet. This will become the longest shirt partnership in the Club’s history, running for...

Marketing
ASA rejects complaint against daytime radio ad for Betfair

A radio ad for Betfair, heard on Radio X on 3 September 2024, promoted Prize Pinball in their online casino, a complainant challenged whether the ad had been inappropriately scheduled...

Marketing
Ladbrokes to return as Ascot highlight sponsor

Ascot Racecourse has announced that Ladbrokes will return as the sponsor of the valuable two-mile handicap hurdle on the Saturday of the Howden Christmas Racing Weekend on 21st December. The...

Marketing
Paddy Power launches Christmas advert featuring Danny Dyer & Eddie Hearnas

Paddy Power has unveiled its first ever attempt at a Christmas advert and it is as hilarious as you would expect. In response to clamours for less serious festive ads, the bookmaker has...

Marketing
PrizePicks unveils latest ad campaign ‘Jingle Hoops’

PrizePicks, the largest daily fantasy sports operator in North America, is spreading holiday cheer this season with the launch of an exciting new marketing campaign and the return of its...

Marketing