Posts From: March 2025

Evoke selects Who Wot Why for William Hill Vegas account

Independent creative company Who Wot Why has been appointed agency of record for William Hill Vegas, which is part of leading betting and gaming company Evoke Group. Their brief is...

Marketing
BetMGM unveils first online TV ad featuring Jamie Foxx

BetMGM, a leading sports betting and iGaming operator, is premiering its first online casino commercial featuring company brand ambassador Jamie Foxx. Debuting March 4, the 30-second spot entitled “Vegas Lights”...

Marketing
Sky Bet debuts “G.O.A.T.” tv ad ahead of Cheltenham Festival

Sky Bet and Anomaly are proud to announce the launch of a bold new campaign and always-on racing platform for Cheltenham Festival, redefining the debate around the world’s greatest athlete....

Marketing
Ladbrokes adds Darren Gough as brand ambassador

Labrokes has announced the signing of former England and Yorkshire cricketer, and Strictly Come Dancing winner Darren Gough as its newest ambassador.   The former fast bowler and Barnsley FC fan...

Marketing
Super Group unveils F1 partnership with Williams Racing

Atlassian Williams Racing today announces a major multi-year partnership with Super Group Limited , the parent company of leading online sports betting and gaming business Betway and casino brand Jackpot...

Marketing
Allwyn partners McLaren Formula 1 Team

Leading multi-national lottery operator Allwyn announces a global official partnership with 2024 F1 Constructors’ Champions, the McLaren F1 Team. The partnership with McLaren, alongside the multi-year deal announced with Formula 1 earlier this week, will...

Marketing
New England Patriots extend partnership with Interwetten

Interwetten is continuing its successful partnership with the New England Patriots. The online sports betting pioneer and the National Football League’s (NFL) record champion have expanded their partnership and extended...

Marketing
Allwyn named as official partner of Formula 1 

Allwyn announces a new official partnership with Formula 1, starting in the sport’s 75th anniversary year. The multi-year partnership with Formula 1 represents a drive towards increased global awareness for Allwyn, with the sport’s 24 races across...

Marketing
Betano renews Felipe Massa sponsorship deal

Betano, Kaizen Gaming’s sports betting and gaming brand, announces the renewal of its successful partnership with Felipe Massa, active since 2023. The Brazilian driver, recognized worldwide for his career in Formula 1 and recent...

Marketing
Tipico extends naming rights deal with Bundesliga

Tipico remains the official partner of the Bundesliga and 2. Bundesliga. The DFL Deutsche Fußball Liga and the leading German sports betting provider have extended their partnership, which has existed...

Marketing