Posts From: December 2024

Betfair set to sponsor two Jockey Club fixtures in January

The Jockey Club today announces the return of Betfair to Cheltenham Racecourse with sponsorship of three races on New Year’s Day and two races on Festival Trials Day, including the...

Marketing
Virgin Bet launches ‘A Grand Isn’t Grand’ campaign to take a stand against season ticket prices

With many Premier League clubs raising season ticket prices to over £1,000 this year, Virgin Bet is taking a stand for football fans by sponsoring the ‘A Grand Isn’t Grand’...

Marketing
PokerStars named official sponsor of NHL’s Philly Flyers

PokerStars is proud to announce an exciting new partnership with the National Hockey League’s Philadelphia Flyers, becoming the first poker brand to collaborate with the team. As the official sponsor...

Marketing
BETBY launches “Make Your Move”, featuring chess Grandmaster Magnus Carlsen

BETBY, a leading sports betting supplier, has unveiled its latest marketing campaign, “Make Your Move”, featuring the legendary chess Grandmaster Magnus Carlsen as its brand ambassador. The campaign highlights the...

Marketing
OlyBet partners with WST

OlyBet is excited to announce an agreement with World Snooker Tour (WST), the home of the world’s best snooker players and tournaments, and part of the Matchroom Sport group. OlyBet...

Marketing
bet365 expands Never Ordinary ad Campaign

bet365 has launched a cutting-edge marketing campaign to celebrate the debut of its new free-to-play game, Prize Matcher. As part of the company’s “Never Ordinary” brand ethos, the initiative seeks...

Marketing
Paddy Power team up with ex-world champion Tony Bellew 

Paddy Power have released an advert brutally mocking Jake Paul just days before he enters the ring to fight former world heavyweight champion Mike Tyson. Paul, 27, a YouTuber-turned-boxer, is due to face Tyson,...

Marketing
bwin named official partner of NFL in Austria and Germany

The international sports betting brand bwin is entering into a partnership with the National Football League and will become the “Official Betting Partner of the NFL” in Germany and Austria....

Marketing
FDJ extends partnership with NBA

The NBA and FDJ’s ParionsSport brand have announced an exciting multiyear expansion of their partnership, aiming to deepen connections with basketball fans across Europe. This collaboration continues FDJ’s role as...

Marketing
Superbet scores LaLiga partnership

Superbet are delighted to announce a new partnership, as LALIGA becomes Superbet’s official partner in Romania for the next two seasons. The agreement also includes the rights of LALIGA EA...

Marketing