Posts From: September 2024

Jamie Foxx stars in new BetMGM TV ad

BetMGM, a leading sports betting and iGaming operator, is premiering a new football season television commercial series featuring Jamie Foxx. Throughout the entertaining campaign, Foxx displays his comedic range with...

Marketing
Nottingham Forest sign betting partnership with Parimatch

Nottingham Forest have announced a new partnership with online gambling operator Parimatch who become the club’s official UK betting partner. Parimatch already has a strong presence in English football. Alongside...

Marketing
LaLiga name SportyBet as betting partner in Africa

Since launching in 2018, SportyBet now operates in several African territories, including Nigeria, Ghana, Tanzania and Uganda. The online betting firm has also signed partnerships with Real Madrid and Premier...

Marketing
Allwyn teams up with 0xCollection to bring Refik Anadol’s Dvořák dreams to the US

Allwyn, a leading multi-national lottery operator, announces its support of the U.S. premiere of Dvořák Dreams, an immersive, A.I.-generated digital exhibition by renowned artist Refik Anadol. This is the second year...

Marketing
Paddy Power Games unveiled as sponsor of ITV’s Password

Paddy Power’s brand ambassadors, actors Danny Dyer and Shaun Williamson, and former England footballer Peter Crouch, are set to appear during ad breaks of ITV1 and ITVX’s new game show Password,...

Marketing
Premier Padel and Betsson unite in a multi-year sponsorship agreement

Premier Padel, the leading official professional padel tour worldwide, and Betsson, the leading sports betting operator, today announced a new global betting sponsorship. As part of this multi-year agreement, Betsson...

Marketing
Betano nets sponsorship of the UEFA Europa League and UEFA Conference League

UEFA has announced Kaizen Gaming, one of the biggest GameTech companies in the world, and its premium brand Betano as official global sponsor of the UEFA Europa League and UEFA Conference League...

Marketing
Ladbrokes named official global betting partner of Liverpool Football Club

Liverpool Football Club LFC and Ladbrokes have today announced a new multi-year partnership that will see the leading UK betting operator, owned by Entain, become the club’s official betting partner...

Marketing
STS score regional partnership with Borussia Dortmund 

STS, the market leader in bookmaking in Poland, has signed a sponsorship agreement with this year’s Champions League finalist Borussia Dortmund, under which it has become a regional partner of...

Marketing
Dafabet partners Cricket South Africa

Cricket South Africa (CSA) is thrilled to announce Dafabet as the official Team Associate Sponsor for the Proteas Men’s and Women’s teams. This three-year partnership will feature Dafabet’s logo on...

Marketing