Posts From: February 2023

TAB agrees Queensland Toyota Cowboys deal

Australia’s largest online racing and sports betting brand TAB is now a platinum partner of the North Queensland Toyota Cowboys. In a multi-year partnership, the TAB logo will feature prominently...

Marketing
LeoVegas scores Inter Milan training kit sponsorship

LeoVegas Group has launched a new global partnership with legendary football club FC Internazionale Milano, to include placement of the Group’s infotainment website logo on the front of the men’s...

Marketing
Ladbrokes and Powerleague team up for five-a-side football matches 

Throughout 2023, Ladbrokes will be offering football players a free game of 5-a side football as part of their ‘Prime-Time Pitch’ promotion, where one lucky team will win a four-week pitch hire...

Marketing
bet365 named official sports betting partner of the NFL’s Washington Commanders

bet365 is proud to formally announce its arrival in Virginia, with the award-winning online sportsbook available to customers from today, the 31st January.  With sites live in Ohio, New Jersey...

Marketing
Aston Villa refuse to U-turn on new shirt sponsor after fan backlash

English Premier League club Aston Villa have reportedly agreed on a main sponsorship deal with controversial betting company BK8. The Aston Villa Fans Consultation Group (FCG) met with senior Club officials...

Marketing
Betfair signs front-of-shirt sponsorship with Brazilian football club Cruzeiro

Betfair has been named as the major sponsor of newly promoted Brazilian football club Cruzeiro. The agreement signed is for the master sponsorship of the men’s team and also includes...

Marketing
AFL’s Sydney Swans opt-out of gambling sponsorships

AFL fans are set to enjoy more games free of betting advertisements as the Sydney Swans extend their partnership under the NSW Government’s Reclaim the Game initiative. Minister for Hospitality...

Marketing
Stake enters F1 with Alfa Romeo sponsorship

Alfa Romeo F1 has announced a record-breaking new title partnership with one of the world’s leading entertainment and lifestyle brands, Stake, creates a new identity for the team. Multiple business...

Marketing
EssenceMediacom lands Flutter’s £130m media account

The WPP agency will now take on all media planning, buying and strategy across the portfolio, and support Flutter’s in-house digital buying. EssenceMediacom, which already handled three biggies, has hoovered...

Marketing
Everysport scores supply deal with Svenska Spel Sport & Casino

Everysport Group has won a procurement of sports news for Svenska Spel Sport & Casino AB. Through the agreement, Everysport must produce and deliver sports news, including hockey and football,...

Marketing