Posts From: July 2021

Nesine extends sponsorship deal with Euroleague Basketball

Euroleague Basketball and Nesine, the sports betting operator in Turkey, have agreed to terms that will extend their cooperation to a full decade. Nesine first became the official national betting...

Marketing
Detroit Lions signs up WynnBet as official gaming partner

WynnBET has signed a partnership with an NFL team through a multi-year sponsorship with the Detroit Lions. As part of the agreement, the Lions will designate WynnBET as an official...

Marketing
BetMGM named official partner of Pittsburgh Pirates

BetMGM and The Pittsburgh Pirates announced today a new partnership that will include BetMGM branding throughout PNC Park, fan-focused promotions, social media content and more. “Our partnership with BetMGM is...

Marketing
Flutter agrees sponsorship deal with Formula 1

Flutter International brand has partnered with Interregional Sports Group (ISG) and Formula 1 for an exciting season of racing.   The partnership will see PokerStars feature exclusively throughout the European broadcast...

Marketing
DraftKings expands MLB partnership

Major League Baseball and DraftKings have signed a strategic sportsbook expansion and an extension of its existing Daily Fantasy Sports and sports betting relationship which will include expanded promotional rights...

Marketing
Fun88 recruits Daren Sammy as new brand ambassador

West Indian cricket legend Daren Sammy is to become Fun88’s new brand ambassador, having signed a multi-year deal with the brand. Fun88, one of the most renowned and respected online sportsbooks and...

Marketing
PointsBet partners with NFL legend Drew Brees

PointsBet has signed NFL all-time great and future Hall of Famer Drew Brees has officially joined the PointsBet team.  Brees, who this season is transitioning from signal caller to a broadcasting career...

Marketing
DraftKings sponsor Nathan’s Famous International Hot Dog Eating Contest

DraftKings will be an official sponsor of the 2021 Nathan’s Famous Fourth of July International Hot Dog Eating Contest. While this annual American holiday tradition was held for decades at...

Marketing
Bally’s agrees title sponsorship of Phoenix Mercury Basketball

Bally’s and Phoenix Mercury Basketball, a 25-year member of the Women’s National Basketball Association, have announced entry into a significant, purpose-driven team sponsorship and sports betting partnership. This groundbreaking agreement...

Marketing
Betano nets Sporting Lisbon shirt sponsorship

Sporting Clube de Portugal will kick off the 2021/22 season with a new Premium Sponsor, thanks to an agreement reached with Betano. The two-year partnership has the option to renew...

Marketing