Posts From: February 2021

DraftKings and NFL expand partnership to Canada

DraftKings and the National Football League have reached an agreement to expand their current daily fantasy sports and content partnership to Canada. Previously, the landmark marketing and content deal between DraftKings and...

Marketing
Rugby League extend partnership with Betfred

Betfred have secured the Rugby League “Double” for 2021, with a one-year deal to become title sponsors of the Challenge Cup to add to their long-running partnership with the Super...

Marketing
Betmotion strikes sponsorship deal with Fluminense FC

American gambling site dedicated to Sportsbook, Casino and Bingo games, has struck a sponsorship deal with Brazil’s Fluminense FC. The sponsorship is for a 12-month period and kicked-off for Fluminense’...

Marketing
BetMGM seals official partnership with NASCAR

BetMGM will collaborate with the iconic NASCAR team on a variety of marketing and activation assets, including primary sponsorship for select races during the 2021 NASCAR Cup Series, and the...

Marketing
Betfred lands Rob Smith as US brand ambassador

Betfred Sports has signed the all-time Denver Broncos receiving leader, Rod Smith, to an exclusive marketing agreement which will make the three-time all-star, two-time American Football champion and Ring of...

Marketing
FanDuel unveils partnership with Washington Football Team

FanDuel Group and the Washington Football Team announced the first-ever market access partnership between a National Football League team and an online sports gaming platform in the U.S. Under the...

Marketing
Dutch Lottety signs Sven Kramer as brand ambassador

Sven Kramer strengthens the team of sports ambassadors of the Dutch Lottery in the run-up to the 2022 Olympic Games in Beijing.  Through the collaboration with the four-time Olympic Champion,...

Marketing
NBA champion Shaquille O’Neal joins PointsBet

Former NBA star Shaquille O’Neal has joined PointsBet as a brand ambassador. Shaquille O’Neal is considered one of the greatest basketball players of all time, having played for 19 years across...

Marketing
BetRivers teams up with NBA’s Detroit Pistons

BetRivers.com has become an official betting partner of the Detroit Pistons by entering into a multi-year partnership with the three-time NBA Championship winning team. The partnership includes a unique and exciting free...

Marketing
BetMGM nets Chris Chelios as new brand ambassador

BetMGM has hired Hockey Hall of Fame member and three-time Stanley Cup champion Chris Chelios to a multi-year deal as a celebrity brand ambassador. BetMGM will partner with the Detroit...

Marketing