DraftKings and the National Football League have reached an agreement to expand their current daily fantasy sports and content partnership to Canada. Previously, the landmark marketing and content deal between DraftKings and...
Betfred have secured the Rugby League “Double” for 2021, with a one-year deal to become title sponsors of the Challenge Cup to add to their long-running partnership with the Super...
American gambling site dedicated to Sportsbook, Casino and Bingo games, has struck a sponsorship deal with Brazil’s Fluminense FC. The sponsorship is for a 12-month period and kicked-off for Fluminense’...
BetMGM will collaborate with the iconic NASCAR team on a variety of marketing and activation assets, including primary sponsorship for select races during the 2021 NASCAR Cup Series, and the...
Betfred Sports has signed the all-time Denver Broncos receiving leader, Rod Smith, to an exclusive marketing agreement which will make the three-time all-star, two-time American Football champion and Ring of...
FanDuel Group and the Washington Football Team announced the first-ever market access partnership between a National Football League team and an online sports gaming platform in the U.S. Under the...
Sven Kramer strengthens the team of sports ambassadors of the Dutch Lottery in the run-up to the 2022 Olympic Games in Beijing. Through the collaboration with the four-time Olympic Champion,...
Former NBA star Shaquille O’Neal has joined PointsBet as a brand ambassador. Shaquille O’Neal is considered one of the greatest basketball players of all time, having played for 19 years across...
BetRivers.com has become an official betting partner of the Detroit Pistons by entering into a multi-year partnership with the three-time NBA Championship winning team. The partnership includes a unique and exciting free...
BetMGM has hired Hockey Hall of Fame member and three-time Stanley Cup champion Chris Chelios to a multi-year deal as a celebrity brand ambassador. BetMGM will partner with the Detroit...