Posts From: January 2021

PlayUp and New Jersey Devils Strike Multi-Year Agreement

The New Jersey Devils and Prudential Center have signed a multi-year sponsorship deal with PlayUp. PlayUp will become the presenting partner of the Devils newly redesigned PlayUp Studio, the team’s...

Marketing
Foxy Bingo to sponsor Channel 4’s First Dates

Foxy Bingo will launch a year-long TV sponsorship deal of the popular dating show, First Dates, from January 2021.  Running throughout the year on both Channel 4 and E4, the campaign...

Marketing
PointsBet seals Detroit Red Wings betting partnership

The Detroit Red Wings have entered into a strategic multi-year partnership with PointsBet, a premier global sportsbook operator and provider of a market-leading sports wagering app. The partnership, designed to...

Marketing
Atlético-MG announce new sponsorship deal with Betano

Atlético-MG have announced that Betano, the Greek online betting company, will be the new master sponsor of Galo for 2021. Betano has a large sponsorship presence in all markets where...

Marketing
BetMGM signs MLB deal with Washington Nationals

The Washington Nationals have signed multi-year, exclusive partnership with BetMGM. Key details of the partnership include the opening of a BetMGM Sportsbook connected to Nationals Park and the launch of...

Marketing
Drone Racing League Partners With DraftKings

The Drone Racing League (DRL), the global, professional drone racing property, has announced a deal with DraftKings to make the sports technology and entertainment company an Official Sports Betting Partner...

Marketing
MansionBet renew sponsorship deal with ARC

MansionBet have renewed their partnership with Arena Racing Company and Jockey Club Racecourses in their continued support of British racing for 2021. With over 360 races across 60 fixtures at...

Marketing
Detroit Pistons add PointsBet as betting partner

PointsBet is now a proud sports betting partner of the Detroit Pistons. The deal gives PointsBet full usage of Detroit Pistons IP, marks, and logos, as well as sponsorship opportunities...

Marketing
Paddy Power seal headline sponsorship of ITV Racing

Paddy Power will take the reins as title sponsors of all Live Racing fixtures across the ITV main channel and ITV4 from 1 January, while The Opening Show will be...

Marketing
Buzz Bingo roll out ‘no nonsense bonus promise’

For online and mobile bingo and slots players across the UK, there remains one constant annoyance, the bonuses they are offered every day are rarely as good as they’re led...

Marketing