Bally’s Corporation has announced the formation of a multiyear strategic partnership designating Bally’s as an Authorized Sports Betting Operator of the National Basketball Association. This deal represents Bally’s second sports...
DraftKingsand UFC®, the world’s premier mixed martial arts organization, have announced a groundbreaking agreement that marks one of the most significant partnerships in UFC history. DraftKings will become UFC’s first-ever...
LV BET has signed Douglas Costa, the Brazilian international midfielder, and UEFA Champions League star, as its Brand Ambassador for Brazil. Douglas Costa, who has represented the Brazilian national team...
For the first time, LeoVegas is launching a global marketing campaign with a new commercial concept. With this new concept, the company will create unified communication, consistent across all markets....
BetMGM will become the exclusive Regional U.S. Partner of Borussia Dortmund, the popular German champion soccer club. The partnership features cross-marketing opportunities as well as fan-focused assets such as social media...
WynnBET is now a proud partner of the Detroit Pistons. As part of the multi-year deal, several new co-branded marketing efforts will be introduced that enhance the fan experience, providing...
Australians are about to see even more of Mark Wahlberg on their screens. The Hollywood icon will be unveiled as the face of Ladbrokes’ new brand campaign. Wahlberg the star...
BetMGM and Topgolf Entertainment Group have announced a new partnership centered around an integrated sports betting and entertainment experience. The two companies will collaborate on marketing and promotional offers through the...
Kindred Group is sending a team to the very first FIDE Online World Corporate Chess Campionship. The team of four includes Kindred employees as well as the World Champion and...
Codere has signed a sponsorship agreement with the Monterrey Rayados Football Club, of Mexico’s Liga MX, for the next four seasons. The company will reach the category of main sponsor...