Leading online and mobile casino content provider iSoftBet has strengthened its creative team by hiring industry veteran Brian Treanor as Senior Game Producer.

Spending time between the U.K. and Romania, Treanor will use his creative flair and formidable industry experience to play a central role in the future design and development of the slots and table games launched out of iSoftBet’s in-house game studio.

Treanor joins iSoftBet following a six-year stint at Blueprint Gaming, where he held the position of Game Designer.

Nir Elbaz, Managing Director at iSoftBet, said, “Brian is an important hire for us, and I am delighted to welcome him to the iSoftBet team. He has spent more than 20 years in the industry producing slot content that has been globally successful, and we look forward to using his vast experience to take us to the next level.

“We plan to produce more exciting content as we ramp up the number of proprietary slots we launch and, under Brain’s watchful eye, I believe many of them will go on to be firm player favorites.”

Brian Treanor, senior games product manager at iSoftBet, said, “I am excited to be joining the iSoftBet team and have the chance to use my experience in the design and development of their in-house content.”

The supplier’s Game Aggregation is powerful and flexible, giving operators access to more than 1,000 blockbuster titles from 30+ suppliers and its own in-house studio via a single integration completed in under two weeks.

It also allows suppliers to launch their games with some of the largest operators in the market such as William Hill, Betsson and GVC.