Peter Zäll appointed Chief Strategy Officer and responsible for the Swedish market

People News

Peter Zäll joins Betsson Group on May 1st 2018 and will be based at Betsson’s operational headquarters in Malta. He was previously VP Product & Marketing at Svenska Spel and has also held a number of management positions in retail businesses and consumer marketing.

“I am delighted that Peter has decided to be part of the Betsson team as Chief Strategy Officer, his experience and personality fit the team perfectly. Also, as Betsson Group is gearing up for the opening of the Swedish gambling market there should be no better person to develop our position in the Swedish market,” comments Jesper Svensson, CEO Betsson’s operational subsidiaries.

“I am excited to join Betsson at these interesting times. I see many opportunities in the brand portfolio and look forward to working with the team to refine the strategy for the future,” says Peter Zäll.