Niklas Grawé, today Chief Commercial Officer at Tre and CEO of the telecom operator hallon, has been appointed CEO of MRG’s and Gamingzone Entertainment’s joint venture in esports.

Niklas Grawé will head the establishment of a new community for esports fans with focus on entertainment, news and gaming possibilities. The market for esports is growing quickly and in certain markets it is larger than traditional sports. Only in the Nordics, there are already 650,000 daily followers spending in average 100 minutes a day viewing esports.

“It’s awesome to get this opportunity to build a new, unique community for esports fan across the world”, says Niklas Grawé. ”Our ambition is to create a community where all esports fans love to spend time.”

Niklas Grawé joined the Tre Group close to ten years ago and has among all led the creation of the telecom operator hallon. He has also been engaged in the creation of Groupon and Wayfinder.

“Niklas has the perfect experience to drive our innovative esports venture”, says Per Norman, CEO of MRG. “Niklas combines strong leadership skills with innovative entrepreneurial thinking and digital competence.”

Niklas Grawé will take on the new position latest at year-end.