Roar Digital, LLC formerly MGM GVC Interactive LLC the US sports betting and online gaming joint venture owned by MGM Resorts International and GVC Holdings Plc, has announced the appointment of Matt Prevost as the venture’s Chief Marketing Officer .

Matt joins Roar having previously served as the Chief Marketing Officer of Coral Interactive in Gibraltar between 2011 and 2015. As part of the initial management team at Coral Interactive he developed the marketing framework that has been a key driver of Coral.co.uk’s success over the last seven years.

Roar was established in July 2018 to create a world-class sports betting and online gaming platform in the United States, in order to take advantage of the new opportunities created by the U.S. Supreme Court’s decision to overturn the U.S. Federal Professional and Amateur Sports Protection Act (PASPA).

Prior to joining the team at Roar, Matt served as an Operating Executive at Cerberus Capital Management and was appointed the Chief Digital Officer of NewAvon in 2017 where he also served on the Board of Directors. Matt has held a variety of executive roles in the US and Europe over his 10+ years working within the operations team at Cerberus, including his role at Coral Interactive.  Prior to Cerberus, Matt was a consultant at McKinsey.

Matt will be based at Roar’s new head office in New Jersey.

Welcoming the appointment, Adam Greenblatt, Chief Executive Officer of Roar, said:“I am delighted to appoint Matt to the team. Matt brings a unique combination of experience and expertise in Europe’s most competitive betting environment with a deep understanding of the US consumer and media landscape. Matt further strengthens Roar’s foundations and will help us compete for leadership over time as the US market evolves.”

Matt Prevost added:“I am thrilled to join the team at Roar at this historic time for the US sports betting and gaming sector. The combination of brands, technology, and market access of the two parent companies will provide a significant opportunity to build a world class sports-betting operation in the US”