Svenska Spel extend partnership with Swedish Ice Hockey


Svenska Spel extends the collaboration with the Swedish Ice Hockey Association until 2025 with an option for another two years. 

Svenska Spel and the Swedish Ice Hockey Association have a long and successful story together. Through the extension of the agreement, we can continue to create the right conditions for Swedish hockey to continue their fine development , says Patrik Hofbauer, CEO of Svenska Spel.

Svenska Spel has been the main sponsor of the Swedish Ice Hockey Association for over twenty years. The collaboration has included the Hockey Academy, which is the Swedish hockey’s development program for players from Tre Kronors Hockey School up to the Swedish junior national teams.

The current agreement extends up to and including 2021, but now one is agreeing on an extension. Ice hockey is one of our most popular sports and every year our national teams stand for fantastic efforts. The collaboration enables us to participate in developing Swedish ice hockey all the way, from the very smallest in Tre Kronors Hockey School, to our popular national team at the women’s and men’s side, says Patrik Hofbauer.

We are very pleased that our long-term cooperation with Svenska Spel continues. The long-term perspective of Svenska Spel’s commitment means a great deal and gives us the opportunity to realize our vision of becoming the best at all levels, making ice hockey accessible to more and being Sweden’s most engaging sport. Svenska Spel also cares for the sport and conducts its business with a high degree of gaming responsibility, which is important for us at a new license market, says Tommy Boustedt, Secretary General of the Swedish Ice Hockey Association.

The new agreement, including the option years, is worth over SEK 200 million. In addition, a championship bonus can also fall out. The bonus, which is the same for the men’s and women’s national teams, can amount to a maximum of SEK 1.5 million per year if both Tre Kronor and Damkronorna win the World Cup gold. The new agreement will apply from July 1, 2019.