Jamie Queen is joining Buzz Bingo – the UK’s largest retail Bingo operator – in the newly-created role of Chief Commercial Officer.

Buzz Bingo underwent a £40 million rebrand from Gala Leisure Ltd last September – across its estate of 2.3 million square feet – as well as launching its successful online platform buzzbingo.com.  It has a nationwide network of 119 bingo clubs and provides a range of leisure activities including bingo, gaming machines and food and beverage.

In his new role Jamie, who joins the organisation next month, will oversee all marketing communications for the brand, as well as its food and beverage operations, gaming and Bingo propositions. He will report directly to CEO, Chris Matthews.

Prior to joining Buzz, Jamie was Group Marketing Director for Thomas Cook Group, responsible for all aspects of the group’s marketing across all territories. Jamie joined Thomas Cook in March 2014, initially in charge of eCommerce before taking on an expanded role as Marketing and eCommerce Director in the UK, and then the Group Marketing Director role. 

Prior to Thomas Cook, Jamie has held roles within marketing, ecommerce and digital over the last 16 years across a number of household brands including The AA, Saga Group and Budget Insurance. 

Chris Matthews, CEO of Buzz Bingo said: “Jamie impressed us with his passion for understanding what drives customer behaviour, his interest in disruptive innovation and his ability to harness the latest technology.  He has an excellent track-record in managing businesses across digital and retail platforms.

“At a time when Buzz is going through rapid change and exciting development, we are extremely positive about what Jamie will bring to both the executive management team and the organisation as a whole.”

Jamie Queen said: “Buzz Bingo is a great brand with an interesting story to tell.  With its strong credentials in offering first-rate entertainment across the UK, it’s very well-positioned to capitalise on the growing trend for consumers to seek out interesting and authentic experiences. At the same time, with its new digital platform showing strong growth, I’m excited about how the omni-channel brand evolves.”