Huddersfield Town charged after Paddy Power sponsorship stunt

Marketing

Huddersfield’s pre-season shirt stunt has seen them handed a Football Association misconduct charge.

The Terriers were widely-criticised for a sash-style shirt which bore the logo of Paddy Power when they unveiled it as their new home shirt in the middle of July.

They wore the shirt in a friendly on July 17, with the logo appearing to exceed the Football Association’s guidelines of 250 square centimetres.

Town and the bookmaker later admitted to the stunt before bringing out a new, sponsor-free kit for the current season.

“Huddersfield Town FC has been charged with misconduct in relation to The FA’s Kit and Advertising Regulations,” a statement read.

“It is alleged that playing kit worn by its first team during a pre-season friendly breach of FA Regulation C.2(i). The club has until 16 August 2019 to provide a response.”

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