DraftKings named official partner of the International Hot Dog Eating Contest

Marketing

DraftKings is an official partner of the 2020 Nathan’s Famous Fourth of July International Hot Dog Eating Contest.

It was recently announced that the annual contest, an American holiday tradition typically held at the Nathan’s Famous flagship restaurant in Coney Island, NY, will be conducted this year, albeit in a private location with proper health and safety guidelines in place.

DraftKings, a leader in the digital sports entertainment and gaming industries, will be an Official Partner of the 2020 Nathan’s Famous Fourth of July International Hot Dog Eating Contest. As part of the partnership, DraftKings will provide sports fans with numerous ways to interact with this holiday classic including a free-to-play pool with $25,000 in prizes. Those interested in participating can download the top-rated DraftKings Sportsbook app to play free. In addition to the free-to-play pool, DraftKings customers in Colorado, New Jersey and New Hampshire will be able to place a variety of bets for the first time on this years’ contest.

“The Nathan’s Famous Fourth of July International Hot Dog Eating Contest is an iconic U.S. tradition that personifies American competition,” said Ezra Kucharz, chief business officer of DraftKings. “We are proud to have partnered with Major League Eating to offer people everywhere the opportunity to engage with such a classic event.”

On a typical July 4th, tens of thousands converge on the corner of Surf and Stillwell avenues in Coney Island to watch the event in person. While such an in-person gathering is not possible this year, the contest will be broadcast on ESPN for all to see beginning at 12 noon ET.

“We are excited to have DraftKings on board this year and we’re thrilled that they’ll help bring the fun and excitement of this venerable contest to thousands of additional sports fans,” said Richard Shea, president of Major League Eating. “We are fortunate to be able to conduct this event in these extraordinary and trying times. While we’ll miss the Coney Island crowd, we hope to provide a bit of levity by celebrating the Fourth with our reigning champions and the live ESPN broadcast.”

Last year, Joey Chestnut of San Jose, CA, held on to his Championship title, fending off Darron Breeden, of Orange, VA, by consuming 71 hot dogs and buns in 10 minutes. Breeden finished in second place, Geoffrey Esper took third, and 2015 Champion Matt Stonie came in fourth. In the women’s competition, Miki Sudo of Torrington, CT, took first place, securing her sixth consecutive title by eating 31 hot dogs and buns. Miki’s all-time best is 41 hot dogs and buns, set in 2018. She will battle Larell Marie Mele of Long Pond, PA, and Katie Prettyman of Marysville, WA.

As it has for years, Nathan’s Famous will donate 100,000 Nathan’s Famous hot dogs to Food Bank for New York City prior to the event. This year, the contest will be dedicated to raising funds for food banks and to raising awareness for food bank needs. The contest will also be used as a platform to honor essential workers, who continue to serve the public despite risks to themselves during this pandemic.

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