Fanatics Markets and launched Fanatics ONE loyalty program and FanCash rewards currency, supported by Crypto.com’s robust infrastructure, will empower customers participating in the Fanatics Markets prediction market to earn rewards with each trade, as detailed in a press release from June 4.

Zeeshan Feroz, president of Fanatics Markets, emphasized the significance of this development, stating, “These are big steps forward in our mission to bring the best prediction market experience to our customers. We are ushering in a new era of loyalty and rewards. FanCash and Fanatics ONE give customers a real reason to trade with Fanatics Markets. The additional features we’re introducing today offer traders enhanced precision, control, and access to the events they care about most.”

Launched in August, Fanatics ONE encompasses the entire sports and entertainment ecosystem. As a part of Fanatics Markets, it enables members to accumulate FanCash and tier points based on their trading activity. With the FIFA World Cup on the horizon, customers can look forward to earning up to 10% in FanCash on their trades, regardless of the outcome.

“Every dollar of FanCash represents a dollar to spend in the Fanatics ecosystem on official merchandise, tickets, experiences at Fanatics Fest, collectibles, and future trades,” the release highlighted.

Introduced in December, Fanatics Markets allows users to trade contracts pertaining to various events, spanning sports, culture, finance, and politics.