Bill Joe Productions, Shadow Lion and Fanatics Betting and Gaming, a division of Fanatics, a global sports platform, announced a new social first series with Caleb Pressley called “Where are They Now.” Fanatics Sports & Casino will also be a presenting sponsor of Sundae Conversation with Caleb Pressley for the upcoming football season.

As part of this new partnership, Fanatics Betting and Gaming will co-develop a brand-new short form social series, “Where are They Now” with Bill Joe Productions and Shadow Lion. The new series IP will be owned by Bill Joe Productions. The first episode will premiere across social channels, including Fanatics Sports & Casino’s social channels, on September 10.

Sundae Conversation stars Caleb Pressley and Glenny Balls, who have brought a fresh, humorous take on the interview show format. The viral show is known for its rapid-fire, unexpected questions that offer each guest a chance to show off their funny side as they try to match wits with Pressley’s unique interview style.

Sundae Conversation presented by Fanatics Sports & Casino airs weekly on YouTube and is produced by Kelsey Shaver, Tom Mullens, Kelly Martin Walsh from Bill Joe Productions and Gilad Haas from Shadow Lion.

“We are excited to enter into this partnership with Caleb, Bill Joe Productions and Shadow Lion to develop a series outside of Sundae Conversation,” said Selena Kalvaria, Chief Marketing Officer of Fanatics Betting and Gaming. “We believe that working with creators like Caleb and his team to develop more original content is an excellent way for Fanatics Sports & Casino to deepen our relationship with fans through entertaining content that we can share on our own channels.”