FunFair Technologies, the leading decentralised B2B blockchain casino platform, has added to its senior team with the hiring of Lloyd Purser, SVP of Business Development, and Fred Kessler, VP of Product.

The new appointments to FunFair’s senior team come as the company nears the go-live date of its first operator. The pair in their respective roles will drive and manage commercial partnerships and drive a scaled up product roadmap beyond go live.  

As SVP of Business Development, Lloyd Purser, who joins from a senior role within Scientific Games, brings with him 20 years’ of experience across both B2C and B2B sectors, 12 of which were spent in the igaming industry. Purser will maintain FunFair’s pre-eminence within the industry, ensuring long-term value for operators and partners, whilst developing and executing FunFair’s global growth strategy.

In his most recent role as Executive Director, Commercial for Scientific Games’ Interactive division, Purser headed up its commercial team and his experience in developing and executing on strategy, winning new business, building customer relationships and managing internal delivery teams will all be key to FunFair’s future growth and success.

Fred Kessler joins from Gamesys where he was Chief Product Owner for their games platform. During his six years there, he helped deliver an extensive portfolio of more than 100 game titles to its mobile platform and was a key player in creating its own RGS which helped exponentially increase the new markets the games were available in.  

The two hires add to a rapidly expanding team of 50 based in central London and will add further significant gaming experience to the FunFair team, which will allow the company to continue on its mission of delivering a world of fair, decentralised gaming based on the blockchain.

Lloyd Purser, SVP of Business Development at FunFair Technologies, said:

“Blockchain is set to revolutionise the gaming industry, so I’m thrilled to have joined FunFair in what is an incredibly exciting time in the company’s lifecycle. Our position as a key innovator in the space, coupled with the teams’ extensive experience and huge passion for the technology, made it an easy decision to come on board.

“I am very much looking forward to developing and executing on our global growth strategy and continuing to support FunFair’s position as the market leader as we get ever nearer to going live with our first operator partner.”

Fred Kessler, VP of Product at FunFair Technologies, said:

“FunFair is the most exciting company within the blockchain casino space at the moment, utilising the latest technology and expert developers to deliver low cost, high quality, transparent casino experiences that are provably fair to all. I look forward to working closely with our community and partners to ensure that the platform continues to grow as a world-class casino platform.”